5 reasons why outsourcing your marketing is a smart choiceAugust 31, 2021
Although marketing is an indispensable activity of the business, not every company affords to build an in-house marketing team. Especially for startups or new businesses, this can be a risky investment. However, implementing marketing activities without specialized people will also be a waste and bring no results. So it’s time to consider solutions from a third party. The following reasons will help you see why outsourcing your marketing.
When operating a business, especially a new one, you have plenty of expenses. Building and maintaining an in-house marketing department from the very beginning can create financial pressure on your company. It takes a lot of money, not only for salary, benefits package but also for hardware and software investments. Furthermore, if you hire technically skilled employees, these expenses will increase significantly.
Meanwhile, outsourcing marketing turns these fixed costs into variable costs. You can be flexible with your budget based on different phases. For instance, you can reduce the investment during the time of developing the product or testing a new market, and spend more when launching and promoting it. Therefore, you can scale your projects and campaigns of any size and scope easily. Besides, you don’t have to spend money on buying software or the latest computer hardware, which can cost thousands of dollars and require updating regularly. The agency you hire will account for these costs.
Save your time
Implementing a digital marketing campaign requires almost 24/7 on social media and other digital platforms. It takes a lot of time but it is unlikely to bring about the same results if you do not have enough expertise in this field. By outsourcing some, if not all, marketing functions with an agency, you can reduce the time consumed by day-to-day marketing activities. Your company will not be sidetracked by marketing tasks and totally concentrate on the bigger picture which is to grow the business and increase the bottom line.
Besides, you don’t have to spend time on training skills and standards required with digital marketing. Since all trends come and go in a flash, updating constantly is necessary in the digital world. However, it is not your duty. Staying up-to-date and bringing you best practices are the responsibility of agencies.
Have experts in multiple areas
SEO, paid advertising, social media content, web development, graphic design, etc. Do you have enough resources to get all those services in-house? In most cases, if the company does not have a full-fledged Marketing department, the answer is “no”. However, by hiring a full-service marketing agency, you can access experts in every field easily. They have adequate knowledge, as well as the latest equipment and tools to optimize your marketing campaigns. You can also control their works and adjust their performance based on your expectations.
Keep the consistency
The important element which makes the success of any marketing strategy is consistency. You need to post social media content daily or at least a couple of times each week. Your landing page should be checked and optimized for search engines frequently. You also need to monitor and adjust to maximize your ad campaigns. If your digital marketing does not keep consistent, efforts will fall short of your expectations. However, one or a few unspecialized employees do not have enough time and concentration to ensure all of those.
Furthermore, some organizations have a job rotation culture which means their employees change their jobs and positions regularly. This helps people have more opportunities to grow their career path, but it causes disruption for the company’s marketing plans. In this case, agencies will be your supporter. The team of experts will maintain a consistent voice in your marketing activities and keep things moving forward, despite your staff’s churn.
Clarify the big picture
When you are too involved with a product, you may not see it the way customers will. Sometimes, you can not see the bigger picture because you know your company so well. Thus, you need fresh eyes to truly bring clarity. Agency, as an outside party, can give you new perspectives on your marketing plans and contribute creative ideas that you have not thought of. They will build you an optimal marketing strategy with specific tactics and goals based on their experience in a variety of industries.
Outsourcing or building in-house marketing both have their own advantages. The importance is to achieve the best results while optimizing the resources of the company. Consider 5 reasons why outsourcing your marketing to see which is the best solution for your business!
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