ETU: Digitalize Education Operations and Empower Brand Growth
Key Results:
Centralized teaching operations, scheduling, and learning content into a single unified digital platform.
Established a professional and trustworthy brand image
Summary
Country
Vietnam
Industry
Education Technology
ETU is an English education provider in Vietnam, working with schools across southern provinces to deliver native teachers and practical learning programs.
As they shifted toward a digital-first education model, ETU partnered with Enosta to deliver digital product and branding solutions that helped centralize operations, enhance student engagement, and position them as an international-standard education provider.
Services
- Business Analysis
- Product Design
- Software Development
- Branding
- Website
Solutions
Design System
Area of Expertise
The Situation
Manual processes and inconsistent branding constrained ETU’s growth
As ETU entered a digital transformation phase, expanding into online learning and B2B services, they faced some key challenges:
Manual operations
Inefficient communication between teachers and schools
Lack of digital channels to enhance the learning experience and engage with students and parents outside classroom hours.
Unclear brand positioning and inconsistent visual identity
The Solution
End-to-end solution combining a connected digital platform and branding
Enosta delivered an integrated solution combining educational technology products and branding solutions, enabling ETU to scale operations and strengthen market presence.
Admin Portal
A centralized management system for ETU’s academic and operational teams.
Manage curricula, schools, classes, teachers, and students on one platform
Automatically generate teaching programs and schedules based on lesson hours and curricula
Coordinate teacher assignments, substitutions, and make-up classes
Send schedule notifications and learning updates
Assign, review, and track student homework and progress
Teacher Portal
A part of the admin portal, dedicated for teachers to manage teaching activities and interact with students.
View and manage teaching schedules and assigned classes
Access and manage personal teaching materials and curricula
Interact with students, assign homework, and review submissions
Grade assignments and record student performance
Student Mobile App
A mobile learning and interaction app designed to support learning beyond the classroom.
Access lessons and supplementary learning materials
Complete homework and receive grades directly in the app
Interact with teachers outside classroom hours
Receive real-time notifications and announcements
Built with a long-term vision to support learning anytime, anywhere
Business Website
A central platform for credibility and conversion
Designed a bilingual website structure
Delivered UI/UX aligned with the brand design system
Built course pages, teacher profiles, and partner information to support trust and engagement
Brand Strategy & Visual Identity
Define a long-term branding strategy, and create consistency across all touchpoints
Conducted market, customer, and competitor research with a brand audit on digital platforms
Defined brand purpose, vision, mission and positioning: “Practical & Applied English”
Developed brand personality and archetype (70% The Sage – 30% The Everyman)
- Designed a standardized logo system and design system for consistent application
The Process
A structured journey from concept to launch readiness
ETU was delivered through a phased approach, aligning product development and branding to support long-term scalability.
- Analyzed workflows
- Conducted user interviews
- Defined system logic
- Built a design system for all products and designed UI/UX
- Validated through prototypes.
- Built core system features, including admin platform, teacher portal, and student mobile app.
- Conducted UAT
- Released the system to production.
- Launched the new brand system across the website, social media channels, and sales & marketing materials.
- Preparation for product rollout
The Result
Preparing the foundation for digital operations and brand growth
Partnering with Enosta, Taxi Loyal modernized its entire digital ecosystem, from mobile and web to internal systems, resulting in major improvements in performance, user adoption, and overall business growth.
Technical Impact:
Built a centralized digital platform to replace manual workflows.
Prepared system architecture for scalable scheduling, curriculum management, and student interaction
Implemented modern infrastructure to support future online learning features and platform expansion
Business Impact:
Establish a professional and trustworthy brand image among parents, students, and educational partners.
Maintain brand consistency across digital channels, online products, and B2B services as scaling.
Reduce execution time for marketing activities, optimize costs, and support sustainable business growth.