Loyal: Expanding Customer Base with Innovative Taxi App
Key Results:
Summary
Country
Canada
industry
Transportation
Services
- Business Analysis
- Product Design
- Software Development
- Branding
- Digital Marketing
- Website
Solutions
Area of Expertise
The Situation
Loyal’s existing system could no longer support the service quality they needed.
Modern users expect fast, reliable mobile experiences, while global competitors win with seamless, technology-driven booking. Loyal’s existing platforms could no longer keep pace.
Their existing taxi booking app was built on a white-label template, which couldn’t scale or support new features
Their legacy admin system lacked the flexibility and speed required to run daily operations efficiently.
The Solution
Complete digital platforms for both passengers and internal operations
Enosta designed and built a fully integrated product ecosystem – mobile app, web app, and an admin platform – each designed for speed, simplicity, and long-term scalability.
Featured products and services delivered by Enosta are:
MOBILE APP
A new, custom app that delivers a fast, reliable ride-booking experience and allows Loyal to add diverse features such as:
Real-time taxi booking, tracking, and ride scheduling
Secure payments via Stripe, Apple Pay, and Google Pay
Coupons & Promotion system
Referral Program, Loyal Points and Subscription features
Ride history, favorite locations, and push notifications
Integration with third-party dispatch API
Web APP
A simple and accessible way for customers to book rides when they have not downloaded the mobile app:
Online ride booking and price estimation
Real-time connection with the taxi dispatch system
Multilingual interface (English/French)
Secure login and account management
Super Admin Platform
A central hub built to give Loyal full control of their operations:
Real-time dashboard for monitoring rides, customers, and drivers
Configurable coupons, loyalty points, and referral programs
Notification management and data insights
Role-based access control and performance tracking
Digital Marketing
Enosta supported the product launch and user growth through
App Store Optimization (ASO): Improved app visibility and keyword rankings.
Email Marketing: Automated sequences for onboarding, reactivation, promotions, and loyalty.
Social Content & Paid Ads: Meta campaigns to strengthen brand awareness and drive app installs.
Graphic & Motion Design: High-quality visuals and short-form motion graphics to support all marketing activities.
The Process
We covered the whole product life cycle
As Loyal’s digital product partner, we helped shape strategy, executed development, and supported growth. Every phase was delivered with a scalability-first mindset to ensure long-term success.
- User and market research.
- Clear product roadmap from MVP to growth
- UI/UX design for Mobile App, Web App, and Admin Platform
- Mobile App and Web App for taxi booking
- Upgraded Admin Platform
- Integration with 3rd-party dispatch API and secure payments
- Tech Stack: Node.js, React.js, React Native, AWS, Google API, Stripe.
- Agile QC practices and future-proof architecture
- Mobile App on App Store & Google Play
- Web App deployed with full responsiveness
- Admin Platform deployed with real accounts and role-based permissions
- Go-to-market strategy
- Multi-channel marketing (ASO, social media, paid ads)
- Continuing feature expansion: Loyalty Points, Subscription packages, etc.
The Result
Loyal accelerates their digital transformation journey and business growth
Partnering with Enosta, Loyal modernized its entire digital ecosystem, from mobile and web to internal systems, resulting in major improvements in performance, user adoption, and overall business growth.
Technical Impact:
Scalable Foundation: Initial architecture provides a dependency-free foundation for efficient scale-up.
Flexibility: Loyal can add and update features quickly with Enosta’s development team.
App Performance: High reliability with configurable coupons for instant, no-code marketing updates.
Super Admin: Centralized real-time control over bookings, finances, and driver management.
Business Impact:
82.3% increase in bookings
84.6% growth in booking revenue
53.7% rise in total customers
As a member of the Board of Innovation Gatineau, I know that all those places can use a team like Enosta to be involved in our community and our ecosystem. Once I met Trang and her team, I knew that they were definitely people that I wanted to work with and should bring to Canada to help Canadian companies develop better solutions.
Alex
CEO - Loyal