Smartos: Streamlining Rental Management with a Centralized Operating System
Key Results:
Digitized 10,000+ rental units across 400+ locations
90%+ customers acquired through marketing channels
2.5× revenue growth in 2025
Summary
Country
Vietnam
Domain
Smartos is an all-in-one operating platform for rental real estate, designed to unify operations, data, tenants, and advisory services into a single ecosystem. The platform enables real estate operators to optimize daily operations, ensure financial transparency, and scale sustainably.
Smartos PMS: Property Management System
Smartos Bespoke: Branded Property Management System
Smartos Booking: Booking & Listing Platform
Services
- Software Development
- Branding
- Digital Marketing
- Ideation & Design
Solutions
PMS
Bespoke Web/App
Booking & Listing Platform
Area of Expertise
The Situation
Solving fragmented operations in rental real estate
The rental real estate market operates across multiple layers – assets, contracts, tenants, teams, and finances, yet most operators rely on fragmented tools and manual workflows. This creates blind spots in control, making it difficult to scale. Smartos was created to address those needs with:
Unified operations, finance, and scalable control
End-to-end tenant experience with intelligent automation
The Solution
A unified operating system for rental real estate
Smartos was designed and built as a PropTech ecosystem that centralizes operations, finance, tenant experience, and automation into one centralized system. We also supported Smartos’ growth through digital marketing and brand repositioning. Key products and services delivered include:
Smartos PMS
A system to manage apartments, offices, and coworking spaces, covering bookings, customer information, revenue and expenses, and invoicing.
Floor-plan-based booking and management across multiple locations
Centralized customer profiles with multi-service usage history
Promotion and discount management
Third-party integrations: VAT Invoice, Zalo Notification, TTLock, Konica Printing, VNPay, Tingee
Bespoke Web/App
A branded solution, designed and deployed separately to enhance customer experience and connect with users based on business needs.
Online booking and services
Online payments
Incident reporting
Smartos Booking
Booking & Listing Platform to connect internal rental real estate providers and their potential customers.
Enables landlords to list and manage rentals
Helps tenants easily find and book properties
Smartos Help Centre AI Assistant
An AI chatbot that helps users quickly navigate and use PMS.
Users ask questions in chat, and AI provides instant guidance
Fast, 24/7 automated support
Digital Marketing
To support growth and brand positioning, Enosta delivered end-to-end digital marketing execution.
Analyze market, competitors, customers and current data to identify growth opportunities.
Create content and motion/static visual assets for social media channels.
Optimize Google Ads and Facebook Ads to generate qualified leads.
Develop and execute SEO strategy to increase search visibility and organic growth.
Pitch Deck & Sales Materials: Develop and refine pitch decks and sales materials to support investor outreach and customer acquisition.
Brand Repositioning
To clarify Smartos’ identity as a modern, tech-forward PropTech platform
Establish a clear positioning statement, tagline, and consistent brand voice across platforms.
Redesign the logo to reflect a modern, interconnected PropTech brand.
The Process
From product vision to scalable execution
Smartos was developed through a structured product lifecycle, from ideation to launch and scale, aligned with long-term growth objectives.
- Interviewed user insight and market research
- Used AI tools to create POC features
- Built design system and designed UI/UX for Mobile App, Web App
- Admin App and Web platform for the PMS product line
- White-label solution for customization of clients
- Smartos Booking website
- Integration with 3rd-party and secure payments
- Tech Stack: NodeJS, ReactJS, React Native, Strapi, Astro
- Admin App on App Store and Google Play
- Continuously release new features and improvements
- Multi-channel marketing (Linkedin, Facebook, Google)
- Continue feature improvement
- Develop strategic features
The Result
A scalable PropTech platform with measurable technical and business impact
Technical Impact:
Initial architecture provides a dependency-free foundation for efficient scale-up
Ready for client-side operational innovations
Business Impact:
Digitized 10,000+ rental units across 400+ locations, supporting large-scale operations.
Achieved 2.5× revenue growth in 2025 compared to 2024.
Generated 90%+ of customers through marketing channels.
Improved brand visibility and credibility through strong SEO performance and search rankings.