A good brand identity helps to increase persuasion and attraction. It does not only introduce the brand image professionally but also helps the business to be different and recognizable by customers. So what elements make that difference? Before analyzing the components of brand identity, let’s find the simple definition of it.
What is Brand identity?
It can be simply understood that, if you were a boy who wants to be known as an active and friendly person, all of the elements including your appearance, clothes, and accessory is your “brand identity”.
Brand identity is the visible elements of a brand, such as color, design, and logo, that identify and distinguish the brand in consumers’ minds. Building a brand identity is a way to communicate with the world, differentiate yourself from your competition, and create a brand experience that encourages people to engage with you.
However, what is the components of brand identity that help businesses make an immediate impression on customers? What points should you consider when building a brand identity? Let’s find out in this article.
6 components of brand identity create a unique for small business
1. Unforgettable logo
When you start a business, who can nourish your business is the customer. To make customers remember you, it is necessary to have a logo ️- the company face. With an impressive interface, your products and services will surely be welcomed and remembered when they have demands.
Besides that, having to create a unique logo will help you make a difference with other brands. From there, as a platform for the brand development of the business.
However, some brands do not focus on creating their logo. This leads to a logo that isn’t able to create the growth of the brand. There are a few errors when creating a brand logo:
– Logo does not show the message and meaning of the brand
– The trending ideas make the logo easily obsolescence
– Logo design is too complicated to make it unattractive to customers.
– Don’t make a difference that makes the logo similar to the previous logos.
Therefore, to have an impressive logo, you need to ensure the following factors:
– K.I.S.S – Keep it simple, stupid
– Make sure your logo has a story to tell
– It is flexible and durable over time
Let’s take a look at the logos of three famous brands in the world:
Although they are the world’s most famous brands, their characteristic is simple. Even the Coca-Cola logo is the most complex of the three, but it’s also a straight line of text in a single font. Therefore, a simple, sophisticated logo will be what makes customers appreciate and remember your brand better.
2. Brand name
That sure when you meet a new friend, besides looks, what makes you easily impressed is the name.
Likewise, a brand name is the first thing your customers will remember you. An impressive name is easy to remember and distinguish. This helps your customers recognize your brand in the “sea of brands”. When they have a demand for your product, they will think of you first.
There are many ways to create a name for a company. It can be the name of the head, the abbreviation of the vision, and the goal of the business. However, you should keep in mind that MAKE IT EASY if you don’t want to challenge your customers.
Skype is a short name for sky-per-to-per (Person to person). It started shortened as Skyper, later changed to Skype as today.
3. Unique slogan
Slogan is what helps brands answer the question “Why”. Why should customers choose your product or service?
A slogan is an element that is not easy to build. To have a good slogan you must really understand the brand. It also includes the values of target customers and the products you are offering. From there, you can create slogans that enter the mind of the customer. That is the affirmation and also the goal that the business needs to achieve.
For example, the slogan “To add vitality to life”, we can understand the identity of the Unilever Corporation. Unilever pursues an integrity business and builds sustainable lives for people around the world with its products.
4. Interesting color
Related to logo design, you might choose the right color.
Brands often make the same mistake: preferring multiple colors or using colors that don’t represent brand identity. Don’t be too greedy!
There are many color psychology that is intuitive like black represents strength and elegance, red and yellow are expressing passion and energy. So most gyms choose red or yellow to show the energy of the brand. Or purple represents knowledge, so this color is very popular when designing logos for education. Depending on the tint of a color you use, that emotion can be adjusted. If a darker shade of purple often conveys a regal feel, a lighter tint of purple gives a very romantic feeling.
Besides, you should also add a few extra colors to make your logo more vivid and flexible.
5. Attractive typography
In the world of fonts, you will find millions of different types. However, each type of font has its own properties. But do you know which typography is for the website, and what kind is for the brochures and printed products, emails, and business cards?
Different fonts have different attributes and represent distinct personalities. The logo and the text on it will help people understand the nature of the business or product. It means that the logo will be the first thing to convey the brand’s message to the customer. Therefore, the fonts that are used in logo design are extremely important, they need to be carefully selected and lasting.
A rustic, authentic typeface might match the logo of a mechanical shop but would completely not be suitable for a software company. Therefore, it is necessary to choose a suitable font to express the personality and the message that the brand wants to convey.
Some notes for you to focus on the typeface:
- Don’t use fancy fonts when you don’t know how to use them.
- Why don’t you try to organize default fonts to make them more special?
- Don’t try to use more than 2 fonts at a time.
- The size and length of the text should be easy to read.
6. Special graphics
The logo is the generic representation. However, for associating all publications within a brand, businesses need to create featured graphics. It is seen as materials and standards that help to build the remaining design of brand identity.
“A picture speaks a thousand words”. Yes, it may be a bit cliché, but it’s true. Images can help enhance your product/service and present things in a way that you cannot achieve through just your words.
However, make sure that the graphic designs are synchronized to create balance for all designs such as brochures, posters, banners, etc. This will make your customers impressed and attracted, thereby appreciating your brand.
See more: Branding Package For Small Businesses
How can Enosta help?
You’ve just gone through 6 components that create a unique brand identity for SMEs. If you still haven’t found a solution to build an effective brand identity, let the experts help you. Enosta is an agency providing digital branding services that can bring you the most effective results.
Enosta has opportunities to work in many industries. We can create many unique designs and provide suitable advice for your problem. Besides, we can build effective strategies to bring your identity brand to market successfully and reach a wide range of customers.
With an affordable price package, Enosta Agency is a worth-to-consider solution for SMEs and startup companies to build professional identity brands.
Let’s contact us!
