All You Need To Know About Ecommerce Website DevelopmentMarch 8, 2022
Do you often shop online? Do you feel that shopping online is both convenient and time-saving? If the answer is yes, then make sure your customers feel it too. Ecommerce website development is the goal of many businesses today. Let’s learn the steps to prepare for the process of building an e-commerce website!
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Why you need ecommerce website development services?
E-commerce website development service is the provision and development of necessary solutions to help convert offline stores to online based on the website platform. This is a complicated website containing a lot of data that you need experts to work on this.
The factors that traditional businesses need to know about ecommerce website development
What do businesses need to do in the first steps to set up an e-commerce website for your business?
1. Selecting the right e-commerce platform
The most basic step of developing an e-commerce website is choosing the right e-commerce form for your business. Some popular platforms are applied today such as WooCommerce, Magento, Drupal…
To put it simply, this is the step of moving your business from offline to online by choosing the right features and platforms. The E-commerce platform is how you want to present your business? What features are used by customers that make them feel not so different from when shopping offline?
Choosing the right e-commerce platform will be a quality solution when addressing the needs and desires of customers.
2. Buy a domain name
What are domains? How does it contribute to eCommerce website development?
You can think of a domain as a home address. If you want others to know where you are, you need to give them a specific address. Similarly, on a digital platform, a domain is an address that helps customers easily access your website.
Therefore, investing in your business with an easy-to-remember domain name means more opportunities for customers to visit your site.
3. Simple layout design and user-friendly interface
After giving your business “a home address,” the next thing you need to do is build that home. This is considered a big step in eCommerce website development.
According to Salesforce research, 60% of e-commerce traffic came from mobile devices in 2018. Customers are buying and interacting over the phone more and more. So, you need to research your customers thoroughly and create an interactive experience that is easy on the platforms that most of your customers care about.
Some tips to improve the user experience at your website:
- Impress customers on the first visit to the website: logo, color, layout.
- Create PC- and mobile-friendly e-commerce website designs.
- Optimize page speed.
- Categorize categories clearly and specifically.
- Remove windows that appear suddenly.
- Avoid overusing ads that appear too many times.
4. Provide the best customer experience
Delivering a great customer experience on your website is the fastest way to keep them coming back to your business. So, your e-commerce website should be supplemented with the right features to serve the customer’s buying journey.
- Detailed information about products and services.
- Quick payment.
- Detailed information about products and services.
- A clear description of the shipping process, return policy for customers.
5. Set up a content strategy plan
Ecommerce website development cannot be without a methodical content strategy. A useful content strategy will help customers better visualize your brand as well as products and services.
Continue with “choose a house address, build a house” as in the example above. Building a content strategy is the next step in room building.
Just imagine, each room has its own unique character. Your job is to show your guests through those rooms so they can see features only you have. What you need to do for your e-commerce website is to show customers information that your competitors do not have.
6. Search engine optimization
Search engine optimization is a very important step in website development for eCommerce. SEO makes it easier for customers to find your brand on search engines and social networks.
Wanting your website to rank high on the search bar requires a whole process. Usually, for businesses that do not go deep in Marketing, this process will be outsourced.
Some factors when conducting SEO to contribute to eCommerce website development:
- Research the right keywords. The keyword is a term that people often use when talking about products and areas they are interested in.
- Use Title tag, Meta Description containing keywords.
- Appropriate keyword density.
- Optimize images, internal and external links.
Surely the above tips, it has helped you somewhat visualize an overview of commerce website development. At Enosta, we build a full website that meets your various demands, from an E-Commerce Website to a Business Website, Non-Profit Website, Personal Website, and much more.
If you are still having trouble building your own website, don’t hesitate to get in touch with us!