10 Brilliant Tips to Create a High Converting Landing Page

Do your landing pages successfully convert visitors into subscribers, buyers, or leads? If not, it’s time for you to learn how to make a good landing page that gives the customers what they want. That means going beyond simply designing something that “looks good.” To help you get started and create a high converting landing page, we’ve collected some tips from experts. Keep reading, they will be really amazing!

How are landing pages different from a website?

The landing page is a potential platform for any business. However, you might confuse it with a landing page vs a website. Thus, before going to the most crucial elements of a high converting landing page, let’s differentiate these 2 types of page:

Landing page

When it comes to the difference between a website and a landing, the first thing to mention is the purpose. The landing page is the page result of the paid ads which are built for a specific marketing campaign.

A landing page might be in the same domain as the web page but have a different design.

Website

The audience of a website is broader which is possible for every visitor. A homepage includes all the content the user might want, with the story behind and pricing information.

Normally, it includes About, Services, Team, News, Career, etc.

Now you are clear about a landing page, let’s see how to get clients with this!

1. Clear Call to Action – No1 trigger to boost landing page converting

The Call to Action (CTA) is what you want your visitors to take action. It can be Shop Now. Sign Up. Try It. Contact Us. See Our Video or anything else.

Don’t distract your customers with too many requests. The best landing page accentuates only one CTA. Here are some tips to make your CTA the best

– Make sure the CTA is displayed at least once in a visually distinct, centralized, and obviously buttony-looking button. Don’t make people guess what they should click on.
– Use visual cues, such as arrows or images of people looking at the button, to draw the eye.
– If you have more than one CTA, please make the primary one much more outstanding.
– If you have content below the fold, repeat the CTA. Always make it easy and compelling for the visitor to take the desired action.

A strong CTA does 3 things:

• Out-standing the color. Whatever color you use on CTA, make it distinct from the rest of the page
• Make your copy compelling: The word “Submit” is never enough. Try something more interesting and stand out.
• Use a button: A text link is not attractive enough. Design a simple button that can probably grab visitor attention

2. Pursuable offer

An offer is benefit you provide to your visitors. It can be coupons or discounts, a free trial or free version of the product, a gift…

Whatever you offer, try pairing it with a deadline to create a sense of urgency and spur a response.

Make sure the offer is conveyed simply and that it doesn’t distract from the CTA.

Determine who you want to target, then offer them things

If your goal is to get new subscribers to your blog, you’ll probably want to give away something for free like an in-depth guide to your chosen topic. If you want people to sign up for your webinar, you’ll need to highlight why your webinar is so good. What is the user going to learn from you and how will it benefit them? This will be the second thing users will read, so make sure the copy for your offer follows on nicely from your title.

3. Narrow focus

The more choices you offer people, the longer they take to make a decision. So the clearer and simpler you make your page, the more likely you are to get someone to take the action you want.

– Keep copy brief and make sure everything you place on the page is relevant to its purpose.
– Use visuals to keep the focus on the most important part of the page
– Make sure any header or side links don’t distract from the core mission of the page.

4. Urgency

It’s more convincing when you show them that they should take action as soon as possible. If it’s not urgent, visitors have a tendency to skip and access it later, but actually, they forgot. 

Add some words such as “NOW”, “ACT TODAY, or “Available offer today only”, etc.

5. Video

Video is a booming way to convey information. Thus, you can use a video to move people down to the sales funnel. The Eye View Digital has shown that using video can increase conversions by 86% on landing pages.

Keep in mind that a good video is no longer than 2 minutes, it’s better around 30s.

6. A killer headline

It’s what compels visitors to stay and learn more about what you’re offering or not.

This is the first impression that your landing page brings to customers. It compels visitors to stay and continue reading.

A successful headline should mention the benefits you are offering in a short sentence ( around 10 words and not longer than 20)

The headline needs to get to the point and include your product/service.

You can add a sub-headline. However, make sure it’s not too lengthy but easy to read and understand immediately

Here are some tips you need to accomplish:

– The headline can grab the readers’ attention
– It should just tell about the product or service only
– The headline should be short. No more than 20 words. Perfectly, it limits to 10.

7. Tidy visual

• A clean, simple design with plenty of white space keeps people trained on your call to action.
• Big font makes it easy and compelling for them to read and understand what your site is all about.
• Bullets make big blocks of copy easy to scan.

8. Social proof

People tend to place greater value on things that other people have already approved. That is why most sites will tend to display evidence of such social validation:

• A list of customers
• Press mentions
• Usage statistics
• Testimonials

9. Eye-catching image

There are more people who have the first notice on pictures compared with content. Some even don’t bother to read the headline, the image, however, might attract and persuade them to read the whole page.

Your picture should be qualified for:

• Have a big size
• Highly relevant to your product or service, especially for tangible product
• Export as a high-quality

10. Method of contact

Some customers want to ask for more information before following the call to action. Adding detailed contact information to your landing page shows that your business is trustable.

Choose an easy way for your audience to contact.

Consider adding a live chat where you can show you’re present and responsive.

How Enosta can help?

You’ve just gone through the most important elements of a landing page that is high-converting. If it’s not working for you, let the expert do it. Enosta is a strong marketing team that can bring you the most results.

With broad experience in digital marketing and landing pages, in particular, Enosta probably succeeded in moving your clients to the bottom of the sales funnel.  

Providing an affordable price package, Enosta Creative Agency is the best marketing solution for SMEs and startup companies.

Contact us to bloom your business!