Marketing is the key to business success. A good marketing strategy will help brands and products be approached by more customers. With the development of technology today, choosing the right Digital Marketing Platform is an essential step in each marketing strategy. So what is a Digital Platform? What types of Digital Marketing Platforms are there? Let’s find out with Enosta in this article!
I. What is a Digital Marketing Platform?
First, we will clarify the meaning of Platform together. You can understand it as a system that makes it easy for customers and manufacturers to interact, exchange, and create value for each other. For example, traditional markets or stock exchanges, and crypto exchanges are platforms. Grab is also a form of Platform that helps connect drivers and people who need to move.
Digital platforms have a feature of regular and continuous operation. It allows brands to run one or more campaigns on it.
Digital Platforms help businesses engage with users at various levels and can help increase their Digital Presence. Some brands can use the Digital Platform to create memorable customer experiences. Therefore, whether a marketer or a business owner, you need to learn about digital platforms to help develop your brand.
II. 10 types of platforms for digital marketing
Mentioning Digital Marketing, most people will immediately think of activities such as paid ads on Facebook or Google, or Seeding tools, SEO,… However, Digital Marketing Platform has many different types. Let’s refer to the ten most popular types of Digital Marketing platforms today!
Social Media Marketing Platforms
Today, people spend a lot of time using social media platforms like Instagram, Facebook, TikTok, and Linkedin. That is the reason why brands need to be active more and more on social media. You can refer to the following statistics:
- On average, consumers have about 8 social media accounts.
- The average adult spends an average of 2 hours and 22 minutes on social media per day – that’s almost 2 and a half hours for businesses to interact with and convert consumers every day.
- Out of the 5.11 billion people who have a phone, 3.26 billion access social media using it.
- People spend about 1/7 of their waking time on social platforms.
- 64% of consumers want brands to connect with them on social media – this is practically an invitation to interact, and ultimately, convert.
Social media platforms help you to reach more potential customers in a variety of ways. You can use paid advertising or sponsored content. Each social media platform will have different ways for you to create paid ads to deliver your content to the target audience.
However, advertising goals on social media platforms that have one thing in common will be set based on demographic characteristics. Factors such as Location, age, job title, interests, and more are all you need to adjust to ensure that your social media posts reach the right target audience.
Social media is a great way to promote your products to customers. Users who follow your brand on social media channels might buy your product in the past. Interacting with them on social media platforms will help them stick with you and increase their loyalty.
Finally, businesses can use social media to build brands and deliver valuable content to make it more popular. This makes your brand easy to attract users.
Influencer Marketing is another Digital Marketing Platform that you can choose in your Marketing strategy to reach your target audience. You can collaborate with famous people who have the same audiences as your business. So you can reach their followers to promote your brand and products. Many brands have been successful with their Influencer Marketing strategies such as Messi in the role of the representative face of Adidas.
Additionally, 1 out of 2 women makes a purchase decision based on an influencer’s recommendation. Almost half of all social media users believe in recommendations from influencers. Therefore, these strategies are an effective way to drive engagement and sales for your business.
Email Marketing Platform
Email marketing campaigns help you to keep the connection with your current and potential customers. You can send them information or special offers based on their past interaction or purchase history. For a person who has interacted with brand touchpoints, an email offering 10% discount or free shipping will increase their motivation to buy quickly.
Nearly 60% of consumers say that email plays an important role in their purchase decision. Furthermore, transactional Emails – emails that help customers make their purchases such as completing a purchase or resetting a login, etc are more likely to be opened by subscribers.
Content Marketing helps your marketing team to be proactive in educating consumers, and answering their questions and concerns. The digital marketing team will create different posts, videos, or marketing content to answer questions or provide context to consumers throughout the three stages of the buyer journey:
- The Awareness Stage: Buyer realizes they have a need
- The Consideration stage: The buyer determines the action to meet this need
- The Decision Stage: Buyers decide on a product/service that can solve their need to buy.
For example, a consumer might realize they need new shoes to go to the gym. The Digital Marketing team of some sporting businesses can give some information about the features of running shoes. Looking at this content, the customer will determine they need running shoes that meet that criteria. You can also create content that lists prices or the most popular shoes. Thereby providing more information to customers and creating more motivation for them to make decisions quickly.
Search Engine Optimization (SEO) Marketing
SEO stands for Search Engine Optimization. To implement an effective SEO plan you need to combine all 3 elements: Content, Technique, and Mindset. Content created by businesses on digital marketing platforms needs to match the information that customers are searching for. In addition, businesses need to outsource an SEO specialist with an SEO mindset and techniques to boost organic ranking on Google.
If you do it right, SEO will be a factor that helps increase your sales business. 53% of users say they research a product on search engines before deciding to buy it. And more than 50% do this with their smartphone
For example, A customer is searching for a kind of shoes they like on Google. And the ratio of them clicking on the first five results is very high. Understanding this, your Digital Marketing team needs to create an SEO plan. That is to ensure that your website appears in the first five results on Google. In addition to actions such as optimizing content and user experience on the website. The technical elements are also in place to enable search engine crawlers to easily find and index this content.
Pay-per-click (PPC) is a form of paid advertising that allows you to buy traffic to your website. You can set ads on websites or search engines such as Google or Microsoft Bing, etc and pay every time that ads are clicked. These ads usually appear at the top of search results pages and are often determined by the Average CPC on specific keywords.
With the example of selling sports shoes. If you use PPC campaigns as part of your digital marketing strategy, potential customers can easily find and click on these advertisements. From there, the traffic to the company’s website will increase.
While PPC and content marketing are often used together, both are effective means of driving customers to a business’ website and increasing sales. Many businesses find that a PPC campaign can increase your return on investment (ROI) by 200% if done right.
Affiliate Marketing is similar to referral programs. External individuals or companies will advertise products for you. Instead, you will have to pay them a commission for every order they prefer. That is a way to cut costs and outsource some marketing services. However, you are putting your brand’s reputation in someone else’s hands. Therefore, this type of marketing needs to be carefully tracked.
To make it easier to understand, we will continue to analyze the example of selling sports shoes. Through an Affiliate Marketing campaign, social media users will share a link to their favorite shoe product. For example, someone will post the status “Check out this amazing shoe” and use a specially-tracked affiliate link. When the viewer clicks the link and buys the product, your company will make a sale, and the poster will receive a small commission from the company.
According to a survey, up to 90% of businesses have implemented an Affiliate Marketing campaign in their Digital Marketing strategy. You can see the great effect that Affiliate Marketing brings to businesses.
Expected that by 2024 the number of customers who use smartphones to shop will increase to about 187.5 million users. That is the reason Mobile Marketing is becoming more and more important. You can implement mobile marketing strategies such as using SMS, Social Media, Email, and Push Notifications,…
Nearly 75% of all money spent on online purchases is made on mobile devices or tablets. Let’s start implementing Mobile Marketing campaigns now.
Marketing Automation Platforms
Marketing Automation is the use of automated software in the marketing process of a business. These are software designed to undertake and optimize marketing tasks. Helping your business’ marketing activities become smoother, more efficient, and on schedule.
With the sport shoe example, you might use automated software to send a customer’s email receipt. In addition, you can also take advantage of this automation software to send thank you letters, order statuses or product review requests, etc. Even for customers who are considering your products, the automated software can also send them promotions to help customers quickly arrive at your purchasing decision.
Marketing automation campaigns can create a significant uptick in sales, driving an average of 14.5% in sales productivity and reducing marketing overhead by 12.2% in the process.
Marketing Analytics Platforms
Marketing Analytics Platforms help businesses to collect and analyze data from their Digital Marketing campaigns. From that analysis, they can determine the effectiveness of their campaigns as well as the ROI they want. From there, actions can be taken to grow revenue in the future.
21% of businesses say Marketing Analytics is the most effective way to create and maintain a competitive advantage over competitors. Without using the Marketing Analytics platform, you will not be able to optimize your advertising campaigns.
III. How to Choose the Best Digital Marketing Platform
In addition to defining targets and budgets, businesses need to have experts with experience and skills in this field to be able to choose a suitable Digital Marketing Platform.
With many years of working with startups and SMEs, Enosta Agency understands those challenges. Therefore, Enosta believes that our digital marketing services will bring a lot of value to your business.
Enosta is a result-driven agency that will help you to promote your business in multi-platforms. Then, gain the most valuable results.
Become a partner of Enosta Agency here!