User experience on website is crucial to thriving business success. A poor UX can lead to frustrated users, higher bounce rates, and negative impact on the overall reputation of the company. In this article, we’ll explore some effective ways to improve the website’s UX and enhance your online presence.
I. 7 ways to improve user experience on a website
Focus on site speed
Ensuring fast site speed is crucial to delivering a satisfying experience for website visitors. Slow loading times can frustrate them and lead to high bounce rates.
To enhance this, you can use tools like Google PageSpeed Insights or GTmetrix to analyze your website’s performance and identify areas for improvement. Consider optimizing images, minimizing CSS and JavaScript files, and enabling caching to reduce loading times. For building websites with high traffic and a global audience, utilizing a CDN (Content Delivery Network) can help alleviate the burden on the server.
Make navigation intuitive
Navigation is one of the most critical factors of good user experience on website. It enables users to find the content they need more easily. Here are some practices to keep in mind to ensure your navigation is intuitive:
- Use clear and consistent labels: Steer clear of using any jargon or vague terms that could potentially lead to confusion for users. Instead, employ simple and descriptive language that effectively conveys the page’s content or function.
- Utilise visual cues: Use icons, images, and colour to highlight important elements and create a visual hierarchy.
- Organise content logically: Group similar items together and use clear headings and subheadings to help users find what they need
- Test and adjust: Continuously test and refine your navigation based on user feedback and data analytics
The techniques mentioned above can significantly reduce loading times and provide a better user experience for your visitors.
Use a responsive web design
There are more and more people using mobile devices to browse the web today. It is, therefore, essential to have a responsive design for your website which adapts to different screen sizes.
Responsive design helps your website be easily accessible and user-friendly on any device, whether it be desktop, laptop, tablet, smartphone,… This flexibility allows users to access your website at any time, from anywhere, providing them with a consistent and seamless experience across all devices.
A responsive design also improves site speed, as it eliminates the need for multiple versions of your website. Instead, a single website can adjust to the user’s device, ensuring that images, videos, and other content loads quickly and efficiently. This enhances user experience on website, reduces bounce rate, increases engagement and makes it easier to implement SEO best practices.
Embrace white space
White space is empty space around the content and functional elements of a page. Its basic role is to let your design breathe by reducing the amount of text, and functional elements that users see at once.
Many may consider it a waste of valuable screen estate, but it is an essential element in web design. A lab research (PDF) conducted by Wichita State University showed that white space actually improves reading comprehension, although it may decrease reading speed. As was pointed out by Dmitry Fadeyev – founder and chief designer of UsabilityPost.com: Properly using white space between paragraphs and in the left and right margins can increase comprehension up to 20%.
White space can improve your visual hierarchy, allows users to focus on important aspects and conveys a feeling of elegance. Apple,Squarespace, Shopify,… are some good examples.
Use attractive CTAs
A Call-to-Action (CTA) is a crucial element that encourages users to take a specific action on your website. It can be anything from signing up for a newsletter to making a purchase.
Why creating an attractive CTA can enhance user experience on a website? As it provides visitors with clear guidance on what the next step is. To make a CTA more attractive, use attention-grabbing language that creates a sense of urgency, such as “Buy Now”, “Your Free Trial Awaits” or “Get Your Discount Now”,…
Make sure the CTA is prominent on the page and contrasts well with the background. It should be placed strategically on the page, such as above the fold or at the end of a section, so that it’s easily visible. Remember to test different designs and placements to determine what works best for your website. A well-designed CTA can draw a user’s attention and entice them to click through.
Keep your website consistent
Every time users visit your website, they expect to quickly identify your brand and navigate through your site with ease. That’s why the design consistency can aid in the creation of a trustworthy brand image. Otherwise, you can lead users to confusion, loss of trust in your brand, and they’ll leave your website.
Therefore, it’s important to create a style guide or brand guideline document that outlines the design elements to be used throughout the website. This should include information on fonts, color schemes and other visual elements. By following these guidelines, you can ensure that all pages on your website have a cohesive look and feel.
Test and make an adjustment
It’s important to continually test your website to improve the user experience on website. Conduct user testing and gather feedback to identify areas of improvement. Use analytics tools like Google Analytics to monitor user behavior. Regularly update your website with fresh content and new features can also help to keep users engaged and coming back for more.
II. How Enosta can help you enhance your website’s user experience?
Improving user experience on website is an ongoing process that requires a lot of time and effort. We hope with these tips, you will know how to enhance positive UX and drive business growth.
At Enosta, we have a team of experts in UI/UX design, web design & development who are dedicated to helping your business address any UX-related problems. Whether you’re struggling with low engagement rates, poor website performance, or user interface issues, we can help.
Contact us today to schedule your free consultation!
