5 Steps In Mascot Design And How To Bring Your Brand Closer To Customers

The shape of the mascot is very diverse, without any limits or strict standards. However, to design and choose a suitable Mascot, you have to go through many steps.

As a member of the ENOUVO Group ecosystem, Enosta has a chance to work with Enouvo Space – a modern space in Da Nang. Let’s see how Enosta helped Enouvo Space design their mascot!

Step 1: Choose the right type of Mascot that matches your brand

There are 3 main types of Mascot, including:

 Human

 Animals

Items

Depending on the brand’s personality, each kind of Mascot has a distinct significance. 

For Espi, this character is a stylized image of a dragon. This is an image with deep meaning. The dragon image is one of the symbols of Da Nang city – the Dragon Bridge crosses the Han River.

Step 2: Select a personality for the Mascot

Mascots aren’t just static designs. In the digital world, Mascot become lively in order to better convey the message. So you need to spend a lot of time shaping the Mascot’s personality to match your brand.

Based on your branding, think about how your mascot interacts with consumers to define personality.

The dragon Espi, an anthropomorphized Mascot, is like a friend of customers. Espi accompanies audiences to discover Enouvo Space’s stories. Espi rapidly wins client hearts because of its simple appearance, cheerfulness, and friendliness. The stories told by Espi have become much closer to the audience.

There are countless personality elements that you can choose for your Mascot personality. To make it more specific, engaging, and memorable, consider adding human features, especially if you chose an animal or item as your Mascot.

Step 3: Choose a pose, emotion, outfit, and background for the Mascot

First, to determine the Mascot’s feelings, think about the personality you built for it in step 2. Espi is a figure that exhibits both positive and negative feelings. Such as joy, excitement, pride or sadness, remorse, embarrassment, etc

The mascot’s posture and actions also depend on the character and the context in which it is used. As a Mascot design of a co-working space, the image of Espi happily carrying a laptop and a cup of coffee must be familiar to those who regularly follow Enouvo Space. Additionally, you may select different Mascot postures based on each profession.

Discover Enosta’s Mascot Espi Family design!

The Mascot’s outfit doesn’t need to be changed often. However, switching up your attire will help you diversify the setting and give it a more vivid feel.

Finally, your mascot will become more vivid if placed in a specific context. Place your mascot in scenarios that can be relevant to the narrative of your character. Or the brand’s working environment, natural settings such as beaches, and forests.

Step 4: Build a marketing strategy for the Mascot

Before you start designing, you must have a plan for content and visuals. This will help you identify what needs to be done, and better budget planning.

Let’s follow Enosta’s steps to build a strategy for the content and visuals of the character Espi!

Create a story for Espi: Espi is a small dragon, the pride of Danang city, and wants to promote the visual of Danang city to the world. Educating everyone that Da Nang is not only a tourist destination but also an inspiring and creative place to live and work.

Identify the main platform of the mascot – Social Media: This is an effective way for Enouvo Space customers to receive information in a more interesting way. Additionally, Espi helps blog and social media posts become more attractive and consistent.

Step up animations with simple movements for Espi: Customers will more easily recall the character Espi with the support of animations. Enosta has created a variety of Espi actions for usage in Enouvo Space banner ads and commercials.

Step 5: Make a Mascot design 

This is the most important step when designing the mascot. You should choose a reputable branding agency to research and coordinate well with the business. From there, creating a Mascot in line with brand orientation and strategy. There are two important points to remember when you want to design a mascot:

Copyright: Ensure the character is completely new and not copied. Even better, you can apply for a copyright for your mascot.

Appearance: Whether you’re hiring a design team or creating the Mascot character by yourself, having a basic knowledge of graphic design has many advantages, helping to convey the right value of your brand, or simply making the right request for the design team.

Do you have any ideas about the brand’s mascot? With wide experience in design work, Enosta has contributed to the success of many brands through Mascot.

Let Enosta help you with mascot design now!