How to Make a Success Online Marketing Strategies for Small Business?
July 27, 2020Finance’s always a big issue for startup businesses, especially SMEs. The cash flow has to divide into small parts and marketing’s just a minor sector. Thus, the solution to low-cost online marketing strategies is crucial for small businesses.
To support your growth with a tight budget, this article offers a list of NO-COST and LOW-COST marketing tactics followed by a detailed description.
Let’s start!
No-Cost Online Marketing Strategies for Small Business
1. SEO
This is one of the most powerful ways to improve your visibility without spending any amount of money. Standing for Search Engine Optimization, SEO will bring your website more organic traffic by making Google recognize the value and trust-worthy content. Thus it favors your web when someone searches for relevant keywords.
Before writing any blogs, do the research to find out the appropriate keywords. You can use Google Trend to come up with hot topics, before searching for potential keywords.
We highly recommend Google keyword planner to search keyword ideas and competition. Besides, there are several tools like Keywordtool.io, mangools.com.
Because of a lower budget, you should start with less common and more specific keywords which are called long-tail keywords. Shoes, for instance, will be more difficult to optimize than “red shoes for toddler girls”.
Why should you Outsourcing marketing services to run SEO more effectively?
2. Facebook group
Building a community is a great way for inbound marketing which costs you nothing. You can build a new one or join an existing group to save time.
Nourish your group by posting value & stimulating discussion content. Once the group’s big, it’s time for you to introduce your product.
Utilize user-generating content techniques to make your community more engaged. Run a contest, for example, or post argumentative content.
Don’t push it by yourself, share it with your members.
3. Organic Social Media
67% of consumers are looking for support through social media. According to statistics, people spend an average of 135 minutes per day surfing social media.
Choose the right social media based on your target customers’ demographic. If you want to attract the young generation, Instagram is much better than any platform.
4. Facebook Live
Livestream is fabulous for getting more reach. Video content is more visually appealing and more attractive than any type of content.
It also allows you to communicate in real-time. Moreover, you can learn what your consumers and potential consumers are most interested in, which can assist you in providing the types of products and services that are in demand by your audience.
Set up a nice micro in a quiet place and start your own Live. There are some tools that can assist you with the display and slide show. We would mention Wirecast or Xsplit.
5. Google My Business
Take advantage of your physical address on Google My Business. It just takes you a few minutes to register and a couple of days to be on site.
In fact, if you run a local business targeting local clients, I ensure that it is THE most powerful strategy available to you.
Based on the location algorithm, when people search-relevant keywords, your brand will first appear outstanding on the search engine result page.
In addition, Google My Business combines all your different Google platforms into one central place, including your Google Maps profile, Google reviews, even access to data on Google Analytics and Google Insights
6. Content
This is necessary for any marketing campaign. Keep your voice of content consistent in any channel.
Before jotting down anything, think of the customer group that you want to target. Content for a young man is much more different from content for an old lady. Don’t mix it up!
Writing has to make sense, ask yourself what problem you will solve for your audience. If it’s not about education, it should be informative, entertaining, or up-to-minute news.
7. Forums
You might think that Forums are old and people get rid of them. That’s completely shortsightedly thinking.
There’s remain a lot of forums still growing today, not to mention Reddit, Tumblr, or quora.
Raise a topic that is relevant to your brand and get people to come to talk about it. Otherwise, you can mingle around the forum and pop in the related
8. Email list
Not all the visitors accessing your web will buy things right away. Thus, asking for contact info is needed for “Lead nurturing”.
To begin with, prepare a high-value document as a “lead magnet” such as a checklist, a free trial service, an Ebook, a coupon, a membership, etc.
The bigger your email contact list is, the more hot lead will come to your business
Low-Cost Online Marketing Strategies
1. Build a website
Do you know, there are more than 409M people who read over 21.7B pages each month?
Owning a website and letting your blogs drive traffic to the sales page is a good way to get more clients. Use WordPress as a foundation platform, it costs you just a few dollars to start a professional blog.
Make sure you produce high-quality content that can bring good visibility to Google. This is highly connected with the SEO technique.
See more 10 Brilliant Tips to Create a High Converting Landing Page!
2. Search Engine Marketing (SEM)
SEM includes 2 major components which are: SEO (we had mentioned above) and PSA (Paid Search Advertising).
To be more specific, SEO will help you gain more organic traffic for free from the search engines. Meanwhile, PSA demands you to spend money on running ads.
PSA includes PPC (Pay Per Click Ads), Remarketing Search Ads, Google AdWords, and PPC campaign optimization.
Once you have good SEO skills, adding with PSA, it’ll be much easier for you to reach a higher position and beat the larger companies.
3. Influencer Marketing
It’s obvious that hiring an influencer who has a huge following and a strong reputation in your niche can bring your brand to a new level.
Follow these guidelines to have effective influencer marketing:
- Identify your audiences
- Find the most appropriate influencer channel
- Set objective & campaign budget
- Find the right influencer
- Write an agreement
- Set up a goal and metric tracking
- Track campaign performance
Did your product reach your audiences? Check out 8 digital marketing strategies for a new product launch and rock the market!
4. Webinars
Holding a webinar is nearly the same as making a Facebook Live. The audience, however, has to register to join webinars. It means you can collect their information and improve engagement significantly.
There’s more advantage of having a webinar:
- Build brand credibility;
- Move your leads down to the sales funnel;
- Communicate with your target audience;
- Raise the expertise of customers already using your product.
So, how to make a successful webinar? Follow our guide below:
- Choose a topic: which is close to your business
- Analyze your audience: who is your audience and which platform you can find them
- Find an Influencer: this might cost you pretty much money. But don’t worry, the higher value you give, the large attendance will join
- Leverage email and social media: utilize all your channel to drive more traffic
- Add a pop-up: Insert it to your website to ensure that not any leads miss your upcoming webinar
5. High a marketing agency
You might think that buying a marketing package is costs too much, but the results are completely worth it.
Be wisely to use your money on marketing. Especially when you don’t have enough expertise in this field. Trying too hard just wastes your time, energy, and resources.
Hiring an agency that can surely bring you good results is the best choice in this case. They will assist you from the beginning step until they meet the targets.
How Enosta can help?
You’ve just gone through the most 14 online marketing strategies for a small business on a budget. If your final decision is to find a creative agency, Enosta is the best recommendation for you.
With a wide experience in digital marketing and understanding of SMEs, Enosta can offer the most suitable strategy that fits your company and runs smoothly.
Providing a customized price package, Enosta Agency is the one that y0u shouldn’t ignore!
Contact us to bloom your business!
