Overview
G.A.P is a Talent Training & Development Institute aiming to turn Vietnamese talents into Globally Acknowledge Professionals through insightful programs
- G.A.P Institute
Education
Rebranding
Web Design
Digital Marketing
The problems
G.A.P Institute has grown mainly based on the strong personal connection of the founder. However, their brand awareness is the converse. Especially when GAP repositioning its business as a Business Partner. The brand is totally new in the market
The strategies
We aimed to rebrand G.A.P from the most basic one, consistent with the brand identity and personality through all channels. Then launched a marketing strategy that directly approaches B2B targeting customers
Starting with the brand essence, we prioritize sitting down with the founders of G.A.P Institute and listening to their stories. Many passions, many targets but a brand need one direction to stick, and Enosta helped G.A.P to figure it out
Once the brand essence is clear, it's time to refresh GAP appearances. A clear brand essence has been stated which became a guideline to shape the brand identity. The key visual has launched that is professional and matching with the new positioning
Once everything is settled down, it's time to invest in Digital Marketing. Touchpoints are important for a newborn business, thus we put all our effort into promoting B2B businesses on multichannel. Combined with paid ads, G.A.P Institute new version has rocked the market!
The results
In the first month of 2023, we just hit 40% of our revenue target for the entire year
