Overview
To understanding the deepest pain of women’s hair and skin, Hong Minh founded Holbe with the design to help ladies who have the same problems to regain their inherent confidence with a luminous appearance
Holbe
- Beautycare
- Branding
State the brand name
The brand name should presents women’s beauty from the inside out. It’s the beauty of the look, the shape, and the wellness. Not only focus on wearing beautiful makeup, Holbe go deeper to achieve HOLISTIC glamour and lasting results. Also, Holbe believes that true BEAUTY is emanated from inner confidence and each person will shine in their own way
Let's the visual tells story
With the brand philosophy of being gorgeous from the inside out, HolBe will help you to become more confident and be shining in your own way. You will feel free to show up your barefaced and take a selfie without any filter
The shape of logo
With the metaphor of using the opened shell that reveals the shining pearl, HolBe hopes all the ladies can discover their inherent beauty and become more confident, brighter, and shinier just like the precious pearl
Origin of the main color
We prioritize the color that can spread the brand spirit of trust, quality, and high end class. Also, as an Asian brand, Holbe does believe in Feng Shui. Those leads Enosta to select the color set of yellow and grey that presents Metal, one of five traditional elements of the universe
