It is very difficult for businesses to avoid social media mistakes despite their efforts to stand out in these networks. You may encounter a situation that everyone is on social media, but no one follows your account. Or your social profiles aren’t getting any traffic. Then it’s time for a change.
Here are 7 common social media mistakes that are costing your business success, and how to avoid them.
I. What are the common social media mistakes?
No strategy and objectives
Social media marketing is a strategic process that necessitates a thorough understanding of your target audience, competitors, value proposition, metrics, and budget.
But when people first start out, they are prone to making this social media mistake. They often post things without giving them much consideration. There’s no purpose behind them. What they post is not representative of the objectives they are trying to achieve. Then it fails to perform well because it is not aligned with their overall business goals.
To avoid making this social media mistake, conduct an audit to evaluate your current situation on social media. Then, create a plan that outlines your S.M.A.R.T objectives, target audience personas, content strategy and calendar, platforms, budget and key performance indicators (KPIs). Make sure to keep track of your progress and adjust your actions as needed.
Even before social media users look at your content, they will go through your profile to see what your company does. It’s challenging for people to understand what you do, what you stand for, and what makes you unique if you don’t make the most of your social media bios.
So, take every opportunity to tell people about your brand. Give a brief description of your work and the products or services you provide, along with your physical address and a website link.
To make it simple for social media users to recognize you, make sure your profile includes your logo and brand colors. By doing this, you increase the likelihood that users of your social media pages will like or follow you.
Being overly salesy
Brands send an average of 23 promotional messages for every response on their social channels (Source: Sprout Social). This is the common social media mistake, and a concerning trend. Because social media is all about engagement, and posting excessive promotional content will irritate your customers.
Try to use the 80-20 rule, where 80% of your content is engaging, social content your followers want to see, and the remaining 20% is promotional content.
No one will engage if your content is boring and fails to pique your audience’s interest. Terrible graphics, low-quality images or videos, and badly written text on your social media are indirectly telling your audience that you are mediocre. This’s one of the most common social media mistakes.
Instead, aim to create high-quality content that your audience will want to share. To do so, you must first understand your target audience, what they want to read, what information will meet their needs, and so on.
Furthermore, the post should encourage customers to interact not only with the business, but also with one another. You can also engage your audience with content that is enjoyable, positive, and inspiring. Businesses can use this strategy to not only increase the likelihood of content being shared, but also to build connections with customers.
If your branding isn’t consistent on social media platforms, it is harder for people to verify the authenticity of your communications, making them less likely to convert as a direct result. Lack of consistency in visuals, and tone of voice,… makes your business appear careless and unprofessional, which has a negative impact on customers’ perception of your brand.
You should ensure that the business brand remains consistent across all platforms so that customers do not question the company’s credibility, as they are more likely to purchase products from a credible company.
Your customers follow you on social media. They are talking about your products and services, engaging with your content, and leaving valuable comments. If you don’t interact with them, you’re passing up an opportunity to gather valuable customer feedback.
Your social media exists not only to promote but also to engage, so don’t hesitate to respond to issues on it. Even if a user says something negative about your brand or complains about it, you must respond in a positive manner. Customers expect quick replies to their inquiries and comments, so don’t take too long to respond.
One size fits all (using the same content for all social media platforms)
Businesses often have unfocused social media strategies, creating the same content for all social media platforms, which shows a lack of concern for the viewer.
Different social platforms have different ways of optimally delivering content, from image sizes and formatting to the way in which you speak and link out to other content. Take the time to understand how different social networks work and tailor your content and messaging to be platform-specific. For example: Instagram is great for sharing images and video content with your followers. LinkedIn is ideal for posting research findings and professional information; while Twitter is fast-paced and great for engaging, starting conversations with customers,…
II. Why should you choose Enosta?
Although social media is an effective marketing tool, improper use can have a detrimental effect on your company. The social media mistakes that you should avoid have been highlighted in the above article.
Don’t make the same social media mistakes as many other brands. For effective management, work with social media marketing consultants. As a companion for many years with SMEs and startups, Enosta can help you succeed on social media, increase brand awareness and generate leads. Want to grow your business with us? Contact Enosta now!