Tính cách thương hiệu là giá trị cốt lõi của doanh nghiệp, gồm những đặc điểm riêng biệt và nhất quán trong toàn bộ chiến lược xây dựng thương hiệu và tiếp thị. Thương hiệu của bạn đã có những tính cách riêng chưa? Hãy tham khảo list từ vựng dưới đây để xác định: đâu là tính cách phù hợp để định vị thương hiệu nhé!
A-C Brand Characteristics
Active: Tending to move around often, full of enegy
Adventurous: Willing to take risks, likes new adventures & experiences
Affable: Easy to talk to; friendly; pleasant
Affectionate: Showing affection; tender; loving
Afraid: Filled with fear, fearful
Ambitious: Eager to succeed; full of desire
Amiable: Friendly; good-natured
Angry: Feeling or showing anger
Animated: Lively; moving in a energetic, lifelike way
Annoying – Troublesome or irritating
Anxious: Uneasy, worried
Argumentative: Tends to argue or likes to argue
Arrogant: Having or showing lots of pride in oneself
Astonished: Filled with wonder or a feeling of amazement
Attentive: Alert and shows careful attention to others
Babyish – Like a child or baby
Bewildered: To be surprised or confused
Blasé: Uninterested or unexcited
Boorish: Crude, rude and offensive
Bore: To be an uninteresting person or thing
Bossy: Like to boss or order others around
Brave: Having or showing courage
Brilliant: Full of light, shining brightly, extremely intelligent
Busy: Always working or active
Calm: Peaceful, quiet and doesn’t get excited often
Candid: Direct and frank, straightforward – will openly say one opinion
Capable: Having ability or capability to do something well
Careful: Prudent & showing thought or attention
Caustic: Very sarcastic personality
Cautious: Watchful or careful of possible danger
Charismatic: Showing a special ability to lead people, win people’s devotion
Charming: Delightful, attractive, pleasing person
Cheerful: In good spirits; happy; bright
Childish: Immature, foolish or silly
Clever: Able to learn and think quickly
Clumsy: Awkward; not able to move gracefully, carefully
Coarse: Rude, often using vulgar or offensive language
Cold-Hearted: Lacking or not having sympathy for others
Compassionate: Showing sympathy and concern for others
Complacent: Satisfied with ones own success, not ready for trouble or danger
Conceited: Having or showing a high opinion about oneself (a bragger)
Concerned: Worried; anxious; troubled
Confident: Certain in one’s worth, abilities & qualities
Confused: Bewildered, perplexed, mixed up
Conscientious: Careful and thinks about what is right or proper
Considerate: Thinks about other people’s feelings
Cooperative: Complying readily with requests to achieve mutual ends
Courageous: Showing courage or bravery
Cowardly: Lacking or not having courage
Crafty: Cunning, deceitful, good at lying
Critical: Tends to judge severely and find faults or problems often
Cross: Showing anger or irritation
Cruel: Likes to cause pain or suffering
Cultured: Well-educated
Curious: Showing a strong desire to know or learn new things
Để xác định tốt nhất tính cách thương hiệu, hãy xác định hình mẫu thương hiệu trước tiên
D-F Characteristics
Dangerous: Able or likely to cause harm
Daring: Willing to take risks
Dauntless: Brave and without fear
Decisive: Able to make firm decisions and settle things quickly
Dependable: Being trustworthy and reliable
Determined: Showing firmness of purpose
Diligent: Regular, the constant effort towards a goal
Discouraged: Less hopeful, less confident
Discreet: Able to control & be careful about what one says or behaves
Dishonest: Tends to lie, lacks honesty or integrity
Dismayed: Filled with anxiety, fear or dread.
Disparaging: Speaks in an insulting or disrespectful way to others
Dissatisfied: Feeling lack of satisfaction or being displeased
Distressed: To feel or having pain or suffering of the mind or body
Disrespectful: Rude, showing lack of respect of courtesy to others
Domineering: Often controls or rules over others in an arrogant way
Doubtful: Suspicious or causing doubt
Dutiful: Consicientiously or obediently fulfilling one’s duty
Eager: Showing keen interest or desire
Easygoing: Relaxed, not hurried, carefree
Effervescent: Lively, in high spirits, bubbly
Efficient: Able to do things using the least amount of effort or materials
Eloquent: Skillful in speech and ability to persuade people
Embarrassed: Self-conscious or insecure
Encouraging: Giving hope, confidence and courage
Energetic: Showing or involving great activity or vitality
Enthusiastic: Showing intense & eager enjoyment, interest or approval
Exacting: Making lots of demands, asking for lots of attention or effort
Excited: Showing lots of emotion
Expert: Having a lot of knowledge, skill or experience with a field or activity
Exuberant: Full of happiness and vitality
Facetious: Humorous but often silly or inappropriate
Fair: Acting according to the rules
Faithful: Remaining loyal & steadfast
Fanciful: Led by imagination rather than reality
Fearless: Courageous in the face of challenges or fear
Fidgety: Restless; moving around often, feeling ill at ease
Fierce: Showing violence, aggression, anger or intensity
Finicky: Tends to concentrate on small, unimportant little details
Foolish: Feeling or looking ridiculous because of one’s actions or speech.
Formal: Doing things in an organized way based on the rules
Fortunate: Enjoying or having good luck
Frank: Open, honest & strongly showing true feelings and opinions to others
Frustrated: Feeling unsatisfied or irritated
Funny: Causing people to laugh
G-H Characteristics
Garrulous: Talking too much; pointlessly talking, using too many words
Generous: Ready to give more than necessary or expect
Gentle: Kind, using very little violence
Giddy: Acting without thinking, behaving foolishly
Giving: Generous to people in need
Glamorous: Dressed with high fashion and in a stylish way
Gloomy: Dark, sad and hopeless
Glum: Sad, melancholic, and miserable in a quiet way
Grateful: Feeling or having a desire or reason to thank somebody
Greedy: Having a strong desire to have more of something money, food, etc.
Gregarious: Very friendly and likes to be with many groups of people
Grouchy: Bad-tempered
Grumpy: Easy to make irritated and cranky
Gullible: Tends to trust and believe people too easily and so gets easily tricked
Happy: Feeling or showing pleasure, joy
Hardy: Strong and able to endure or stand difficult situations
Harried: Bothered or agitated
Happy: Feeling or showing pleasure, joy
Hardy: Strong and able to endure or stand difficult situations
Harried: Bothered or agitated
Harsh: Cruel or unkind
Hateful: Horrible and detestable
Haughty: Proud
Helpful: Ready to lend a hand to people
Honest: Free of deceit, truthful & sincere
Hopeful: Feeling or inspiring optimism about a future event
Hopeless: Feeling or showing no hope OR unable to succeed or improve
Hospitable: Friendly, welcoming and kind to guests or strangers
Humble: Not showing a high opinion about one’s achievements or abilities
Humorous: Able to make people laugh
Chọn một cá tính mới và sẵn sàng tái định vị thương hiệu
I-K Characterictics
Ignorant: Not having knowledge or education about a subject
IIl-bred: Rude or impolite; not having good manners because of family
Imaginative: Good at thinking of new ideas and seeing things that haven’t been seen
Immaculate: Showing perfection without any mistakes or faults
Immature: Young and lacking wisdom
Impartial: Having no interest- not favoring one side or person more than another
Impatient: Eager to something right away or immediately
Impolite: Not showing proper manners or respect
Impudent: Showing lack of respect, rude
Impulsive: Acting on sudden desires or urges without thinking about it first
Inactive: Taking no action, not being involved in an activity
Independent: Able to stand on their own; not controlled by anyone else
Inimitable: Impossible to imitate, unique
Innocent: Pure; more trusting or naïve than most people
Insipid: Dull and without flavor; Not very lively
Jealous: Feeling unhappy or bitter about someone else’s luck or success
Insistent: Constantly asking for something or for attention
Insolent: Showing violence or lack of respect in speech or behavior
Intelligent: Having intelligence, very smart, gifted
Intrepid: Fearless and constant when pursuing or aiming for something
Insistent: Constantly asking for something or for attention
Insolent: Showing violence or lack of respect in speech or behavior
Intelligent: Having intelligence, very smart, gifted
Intrepid: Fearless and constant when pursuing or aiming for something
Jovial: Cheerful and good-humored
Keen: Sharp; quick to understand things
L-O Characteristics
Lackadaisical: Careless, not having much energy, not giving much effort
Languid: Lifeless; Without energy: slow-moving
Lazy: Not willing to do any work or make any effort
Lively: Full of life & energy, active and outgoing
Logical: Acting based on clear, sound reasoning
Lonely: Feeling alone and sad; lacking friends or encouragement
Zany: Talking a lot
Loving: Showing affection; doing things with care and joy
Loyal: Staying faithful to country, people, friends, or a belief
Malicious: Wanting to cause harm or pain to others
Mature: Grown-up; acting, thinking, speaking like a fully adult person
Mean: Unkind, cruel and bad-tempered
Meticulous: Very careful and detailed
Mischievous: Acting in a troublesome way but only for fun, not to cause harm
Moody: Hard to predict; changing the mood from cheerful to angry unexpectedly
Mysterious: Difficult understand or explain; Strange
Naive: Showing a simple and trusting view of the world and human nature
Negligent: Being careless or irresponsible
Nervous: Easily worried, frightened or stressed
Noisy: Making loud sounds often
Obedient: Able to carry out orders from someone in authority without question
Obliging: Willing to help others or do favors for people
Obnoxious: Very unpleasant or offensive to others
Obsequious: Eager to please people and listen/obey all instructions
Observant: Paying careful attention to everything
Obstinate: Stubborn; Unwilling to change; Choosing not to agree with others
Opinionated: Always ready to express opinions, not listening to others opinions
Optimistic: Hopeful about the future
P-R Characteristics
Peaceful: Quiet, calm and nonviolent
Pensive: Thoughtful and serious
Persevering: Adamant- not giving up easily
Persistent: Continuing to try even if there are problems or difficulties
Pessimistic: Feeling negative distrustful
Petulant: Snappy and irritable; having a bad temper
Picky: Hard to please or satisfy
Pleasant: Enjoyable to be around; friendly
Polite: Showing good manner
Pompous: Snobby; thinking that one is very important
Popular: Liked and accepted by many people
Positive: Confidence; focused on the good rather than the bad
Precise: Very careful about small details: very accurate
Proud: Feeling pleased and satisfied about doing something well
Punctilious: Very careful and showing correct behavior
Puzzled: Surprised; confused or perplexed
Quarrelsome: Tending or wanting to argue with people
Quick: Moving or doing things fast and sharply
Quiet: Making little or no noise in a calm way
Rambunctious: Very active, noisy and hard to control
Rash: Acting without thinking
Rational: Able to think clearly and based on reason
Refined: Being very polite
Reliable: Able to be trusted; very dependable
Religious: Believing or following the practices of a religion
Respectful: Showing respect; polite
Responsible: Able to be counted on and trusted
Responsive: Reacting quickly to something
Restless: Constantly moving; unable to be still
Retiring: Shy
Risk-taking: Adventurous; daring
Rowdy: Noisy and disorderly
Rude: Impolite with bad manners
Safe: Able to trust or rely on
Sarcastic: Mocking or making fun of something or somebody
Satisfied: Happy and pleased with what has happened or how things are
Saucy: Showing a lack of respect; cheerful
Stingy: Not generous; not wanting to give or spend money
Scared: Full of worry or fear
Scornful: Feeling great anger for somebody or something
Secretive: Tending to keep information secret
Secure: Safe; Not feeling fear or doubt
Sedate: Lacking any sense of hurry or urgency
Self- centered: Selfish and only caring about oneself
Selfish: Self-centered thinking only about personal needs or wishes
Self-reliant: Independent and not needing the help of others
Sensitive: Easily hurt or irritated physically or emotionally
Shrewd: Able to make decisions about business or politics
Silly: Stupid, lacking any common sense
Sincere: Honest and acting based on what is really deeply felt, genuine
Skillful: Clever and having a special ability
Slovenly: Sloppy, careless, not concerned about personal cleanliness
Sly: Crafty; not honest
Smart: Showing intelligence and mental alertness
Snobbish: Arrogant; acting superior to others
Sociable: Friendly, likes to be around the company of other people
Stolid: Showing little or no emotion
Strange: Odd, out of the ordinary
Strict: Maintains discipline and makes sure rules are followed
Stubborn: Difficult to deal with, talk to or reason with
Studious: Careful, serious, likes to study
Suave: Charming; smooth; polite to people in a dishonest way
Sullen: Showing bad temper; refusing to talk
Supercilious: Full of arrogance, pride and disrespect for others
Superstitious: Believing in good or bad luck, the supernatural
Surly: Unfriendly, rude and a little threatening
Suspicious: Usually believes that something is wrong
Sweet: Lovable and kind
T-Z Characteristics
Taciturn: Often silent, doesn’t like to communicate often
Tactful: Knowing ways to avoid offending or upsetting people
Talented: Being gifted and able to do something well
Talkative: Talking a lot and for a long time; chatty
Tasteful: Having good taste
Tenacious: Sticking to any decision, plan or opinion without doubt
Tense: Stressed out; not very relaxed
Thoughtful: Treating people in a kind way, thinking about their needs
Thoughtless: Showing lack of consideration for people; careless
Thrifty: Uses resources carefully and not watsefully
Timid: Shows lack of courage or confidence; a nervous person
Tolerant: Able to put up with difficult situations; open-minded
Touchy: Easy to become angry or upset
Trusting: Gullible; Tending to trust people easily
Trustworthy: Able to trust; dependable; responsible
Uncouth: Clumsy, behaving in an ungraceful way
Uncontrolled: Wild
Unfriendly: Acting cold or mean towards people
Unruly: Rowdy, hard to control or discipline
Unscrupulous: Dishonest
Unselfish: Putting the needs or wishes of others before one’s own
Upset: Unhappy; emotionally stressed because of something
Useful: Able to help or be a benefit to something or someone
Versatile: Able to learn quickly or get used to change easily
Vivacious: Lively, showing high spirits
Vulgar: Having no manners, acting in a rude or offensive way
Warm: Showing kindness and friendliness
Weak: Not physically, mentally, or emotionally strong
Whimsical: Having a great imagination; acting in hard to predict ways
Wise: Showing experience, knowledge, and good judgment
Witty: Able to use words in a clever and amusing way
Zany: Acting in an entertaining or unusual way
Enosta giúp gì cho bạn?
Bạn vừa đọc qua danh sách những mô tả tính cách của thương hiệu. Hãy chọn ra 2-3 từ khoá quan trọng để làm nền tảng xây dựng Brand Personality. Tuy nhiên, đây chỉ là một bước rất nhỏ trong quá trình hoàn thiện một thương hiệu thành công. Đồng hàng cùng các doanh nghiệp vừa và nhỏ, Enosta cung cấp một giải pháp xây dựng thương hiệu một cách toàn diện và hiệu quả.
Với nhiều kinh nghiệm trong nhiều lĩnh vực đa dạng, Enosta sẽ giúp định hướng tính cách thương hiệu, xây dựng chiến lược để đưa thương hiệu ra thị trường thành công và tiếp cận được đúng đối tượng khách hàng.
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