{"id":11524,"date":"2023-07-07T02:46:08","date_gmt":"2023-07-07T02:46:08","guid":{"rendered":"https:\/\/enosta.com\/?p=11524"},"modified":"2026-01-05T15:58:14","modified_gmt":"2026-01-05T08:58:14","slug":"video-gioi-thieu-doanh-nghiep","status":"publish","type":"post","link":"https:\/\/enosta.com\/vi\/tin-tuc\/video-gioi-thieu-doanh-nghiep","title":{"rendered":"3 B\u01b0\u1edbc \u0110\u01a1n Gi\u1ea3n \u0110\u1ec3 L\u00e0m Video Gi\u1edbi Thi\u1ec7u Doanh Nghi\u1ec7p"},"content":{"rendered":"<p><a href=\"https:\/\/enosta.com\/vi\/insights\/video-gioi-thieu-doanh-nghiep\/\" data-type=\"URL\">Video gi&#7899;i thi&#7879;u doanh nghi&#7879;p<\/a> l&agrave; m&#7897;t trong nh&#7919;ng c&ocirc;ng c&#7909; tuy&#7879;t v&#7901;i &#273;&#7875; gi&#7899;i thi&#7879;u doanh nghi&#7879;p c&#7911;a b&#7841;n v&#7899;i m&#7885;i ng&#432;&#7901;i. Kh&ocirc;ng gi&#7889;ng nh&#432; m&#7897;t trang &ldquo;About Us&rdquo; t&#297;nh tr&ecirc;n website, video cho ph&eacute;p doanh nghi&#7879;p c&#7911;a b&#7841;n k&#7871;t n&#7889;i v&#7899;i ng&#432;&#7901;i xem m&#7897;t c&aacute;ch th&uacute; v&#7883; v&agrave; h&agrave;o h&#7913;ng h&#417;n. B&#7857;ng c&aacute;ch truy&#7873;n t&#7843;i v&#259;n h&oacute;a v&agrave; nh&#7919;ng c&acirc;u chuy&#7879;n c&#7843;m h&#7913;ng c&#7911;a c&ocirc;ng ty, b&#7841;n c&oacute; th&#7875; t&#7841;o n&ecirc;n nh&#7919;ng k&#7871;t n&#7889;i v&#7873; x&uacute;c c&#7843;m v&#7899;i ng&#432;&#7901;i xem v&agrave; bi&#7871;n h&#7885; th&agrave;nh kh&aacute;ch h&agrave;ng trung th&agrave;nh ho&#7863;c ng&#432;&#7901;i &#7911;ng h&#7897; th&#432;&#417;ng hi&#7879;u c&#7911;a b&#7841;n.<p>Trong b&agrave;i &#273;&#259;ng tr&ecirc;n blog n&agrave;y, ch&uacute;ng t&ocirc;i s&#7869; gi&#7899;i thi&#7879;u c&aacute;c b&#432;&#7899;c &#273;&#7875; t&#7841;o ra m&#7897;t video gi&#7899;i thi&#7879;u c&ocirc;ng ty h&#7845;p d&#7851;n, &#273;&#7875; l&#7841;i &#7845;n t&#432;&#7907;ng s&acirc;u s&#7855;c v&#7899;i kh&aacute;n gi&#7843; c&#7911;a b&#7841;n.<\/p><h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"i-3-buoc-de-tao-nen-mot-video-gioi-thieu-doanh-nghiep\"><\/span>I. 3 B&#432;&#7899;c &#273;&#7875; t&#7841;o n&ecirc;n m&#7897;t video gi&#7899;i thi&#7879;u doanh nghi&#7879;p<span class=\"ez-toc-section-end\"><\/span><\/h2><figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/enosta.com\/wp-content\/uploads\/2023\/07\/Company-Introduction-video-04-1024x683.jpg\" alt=\"video gi&#7899;i thi&#7879;u doanh nghi&#7879;p\" class=\"wp-image-11538\"><\/figure><h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"11-buoc-1-giai-doan-tien-ky\"><\/span>1.1 B&#432;&#7899;c 1: Giai &#273;o&#7841;n ti&#7873;n k&#7923;<span class=\"ez-toc-section-end\"><\/span><\/h3><ul class=\"wp-block-list\">\n<li><strong><span style=\"text-decoration: underline;\">X&aacute;c &#273;&#7883;nh m&#7909;c &#273;&iacute;ch v&agrave; kh&aacute;n gi&#7843; m&#7909;c ti&ecirc;u<\/span>:<\/strong><\/li>\n<\/ul><p>Tr&#432;&#7899;c khi l&agrave;m m&#7897;t profile b&#7857;ng video cho c&ocirc;ng ty c&#7911;a m&igrave;nh, b&#7841;n c&#7847;n ph&#7843;i x&aacute;c &#273;&#7883;nh &#273;&#432;&#7907;c &#273;&#7889;i t&#432;&#7907;ng m&#7909;c ti&ecirc;u v&agrave; m&#7909;c &#273;&iacute;ch c&#7911;a b&#7841;n khi th&#7921;c hi&#7879;n video. B&#7841;n &#273;ang c&#7889; g&#7855;ng ti&#7871;p c&#7853;n &#273;&#7889;i t&#432;&#7907;ng n&agrave;o? B&#7841;n mu&#7889;n h&#7885; s&#7869; h&agrave;nh &#273;&#7897;ng nh&#432; th&#7871; n&agrave;o sau khi xem video?<\/p><p>N&#7871;u b&#7841;n &#273;ang mu&#7889;n thu h&uacute;t kh&aacute;ch h&agrave;ng m&#7899;i, h&atilde;y t&#7853;p trung v&agrave;o s&#7843;n ph&#7849;m v&agrave; d&#7883;ch v&#7909; c&#7911;a c&ocirc;ng ty. N&#7871;u b&#7841;n &#273;ang c&#7889; g&#7855;ng tuy&#7875;n d&#7909;ng nh&acirc;n t&agrave;i, h&atilde;y nh&#7845;n m&#7841;nh v&#259;n h&oacute;a c&ocirc;ng ty c&#7911;a b&#7841;n. N&#7871;u b&#7841;n &#273;ang thu h&uacute;t c&aacute;c nh&agrave; &#273;&#7847;u t&#432;, h&atilde;y chia s&#7867; v&#7899;i h&#7885; v&#7873; c&aacute;c m&#7889;c quan tr&#7885;ng v&agrave; k&#7871; ho&#7841;ch ph&aacute;t tri&#7875;n trong t&#432;&#417;ng lai c&#7911;a b&#7841;n.<\/p><p>H&atilde;y suy ngh&#297; th&#7853;t k&#7929; v&#7873; c&aacute;c c&acirc;u h&#7887;i v&agrave; nh&#7919;ng m&#7889;i quan t&acirc;m m&agrave; kh&aacute;ch h&agrave;ng m&#7909;c ti&ecirc;u c&#7911;a b&#7841;n &#273;ang &#273;&#7863;t ra, r&#7891;i d&#7921;ng video theo nh&#7919;ng y&ecirc;u c&#7847;u &#273;&oacute;.<\/p><ul class=\"wp-block-list\">\n<li><strong><span style=\"text-decoration: underline;\">X&acirc;y d&#7921;ng k&#7883;ch b&#7843;n video:<\/span><\/strong><\/li>\n<\/ul><p>M&#7897;t k&#7883;ch b&#7843;n &#273;&#432;&#7907;c chu&#7849;n b&#7883; k&#7929; c&agrave;ng l&agrave; &#273;i&#7873;u ki&#7879;n ti&ecirc;n quy&#7871;t &#273;&#7875; gi&uacute;p cho video tr&#7903; n&ecirc;n h&#7845;p d&#7851;n v&agrave; t&#7841;o &#273;&#432;&#7907;c ph&#7843;n h&#7891;i t&#7889;t &#273;&#7889;i v&#7899;i ng&#432;&#7901;i xem. K&#7883;ch b&#7843;n video c&#7911;a b&#7841;n c&#7847;n c&oacute; c&aacute;c y&#7871;u t&#7889; sau:<\/p><ul class=\"wp-block-list\">\n<li>M&#7897;t l&#7901;i gi&#7899;i thi&#7879;u r&otilde; r&agrave;ng v&#7873; c&ocirc;ng ty c&#7911;a b&#7841;n, bao g&#7891;m l&#7883;ch s&#7917; ph&aacute;t tri&#7875;n, s&#7913; m&#7879;nh, t&#7847;m nh&igrave;n c&#7911;a c&ocirc;ng ty v&agrave; gi&#7899;i thi&#7879;u v&#7873; s&#7843;n ph&#7849;m, d&#7883;ch v&#7909; c&ocirc;ng ty b&#7841;n &#273;ang cung c&#7845;p.<\/li>\n<\/ul><ul class=\"wp-block-list\">\n<li>H&atilde;y highlight nh&#7919;ng l&#7907;i &#273;i&#7875;m b&#7843;n h&agrave;ng &#273;&#7897;c nh&#7845;t (USP) v&agrave; l&#7907;i &iacute;ch mang l&#7841;i khi s&#7917; d&#7909;ng s&#7843;n ph&#7849;m\/ d&#7883;ch v&#7909; c&#7911;a b&#7841;n.<\/li>\n<\/ul><ul class=\"wp-block-list\">\n<li>B&#7841;n c&#361;ng n&ecirc;n k&egrave;m theo m&#7897;t l&#7901;i k&ecirc;u g&#7885;i h&agrave;nh &#273;&#7897;ng (CTA), khuy&#7871;n kh&iacute;ch ng&#432;&#7901;i xem th&#7921;c hi&#7879;n b&#432;&#7899;c ti&#7871;p theo, nh&#432; gh&eacute; th&#259;m website, &#273;&#7863;t li&ecirc;n h&#7879; t&#432; v&#7845;n, mua h&agrave;ng,&hellip;<\/li>\n\n\n\n<li>H&atilde;y l&#7921;a ch&#7885;n c&aacute;c y&#7871;u t&#7889; h&igrave;nh &#7843;nh ph&ugrave; h&#7907;p:<\/li>\n<\/ul><p>C&aacute;c y&#7871;u t&#7889; h&igrave;nh &#7843;nh c&#361;ng quan tr&#7885;ng kh&ocirc;ng k&eacute;m so v&#7899;i k&#7883;ch b&#7843;n video. H&atilde;y ch&#7885;n nh&#7919;ng h&igrave;nh &#7843;nh, thi&#7871;t k&#7871; &#7845;n t&#432;&#7907;ng, thu h&uacute;t m&#7855;t nh&igrave;n, v&agrave; h&#417;n h&#7871;t l&agrave; &#273;&#7891;ng nh&#7845;t v&#7899;i b&#7897; nh&#7853;n di&#7879;n th&#432;&#417;ng hi&#7879;u c&#7911;a b&#7841;n. <\/p><p>H&atilde;y c&acirc;n nh&#7855;c vi&#7879;c s&#7917; d&#7909;ng k&#7871;t h&#7907;p gi&#7919;a c&#7843;nh quay th&#7921;c t&#7871; v&agrave; c&aacute;c h&igrave;nh &#7843;nh thi&#7871;t k&#7871; &#273;&#7891; h&#7885;a &#273;&#7875; lu&ocirc;n t&#7841;o &#273;&#432;&#7907;c s&#7921; h&#7913;ng th&uacute; v&#7899;i ng&#432;&#7901;i xem. B&ecirc;n c&#7841;nh &#273;&oacute;, h&atilde;y l&#7921;a ch&#7885;n &acirc;m nh&#7841;c v&agrave; hi&#7879;u &#7913;ng &acirc;m thanh b&#7893; tr&#7907; ph&ugrave; h&#7907;p v&#7899;i h&igrave;nh &#7843;nh c&#7911;a video, n&oacute; s&#7869; gi&uacute;p t&#7841;o n&ecirc;n s&#7921; nh&#7845;t qu&aacute;n v&#7873; th&ocirc;ng &#273;i&#7879;p v&agrave; t&#7841;o &#273;&#432;&#7907;c k&#7871;t n&#7889;i v&#7873; c&#7843;m x&uacute;c v&#7899;i ng&#432;&#7901;i xem.<\/p><blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><a href=\"https:\/\/enosta.com\/vi\/insights\/loai-video-marketing\/\" data-type=\"URL\"><strong>Kh&aacute;m ph&aacute; th&ecirc;m c&aacute;c ki&#7875;u video kh&aacute;c nhau b&#7841;n c&oacute; th&#7875; d&ugrave;ng &#273;&#7875; l&agrave;m video gi&#7899;i thi&#7879;u doanh nghi&#7879;p<\/strong><\/a><\/p>\n<\/blockquote><h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"12-buoc-2-giai-doan-san-xuat\"><\/span>1.2 B&#432;&#7899;c 2: Giai &#273;o&#7841;n s&#7843;n xu&#7845;t<span class=\"ez-toc-section-end\"><\/span><\/h3><ul class=\"wp-block-list\">\n<li><span style=\"text-decoration: underline;\"><strong>Quay video:<\/strong><\/span><\/li>\n<\/ul><p>B&#7841;n &#273;&atilde; c&oacute; k&#7883;ch b&#7843;n v&agrave; m&#7897;t b&#7897; thi&#7871;t k&#7871; ph&ugrave; h&#7907;p, &#273;&atilde; t&#7899;i l&uacute;c b&#7855;t tay v&agrave;o s&#7843;n xu&#7845;t video. H&atilde;y quay c&aacute;c h&igrave;nh &#7843;nh, video v&agrave; thi&#7871;t k&#7871; th&#7875; hi&#7879;n h&igrave;nh &#7843;nh c&#7911;a c&ocirc;ng ty nh&#432; v&#259;n h&oacute;a, s&#7843;n ph&#7849;m v&agrave; d&#7883;ch v&#7909; cung c&#7845;p. Ph&#7887;ng v&#7845;n c&aacute;c nh&acirc;n vi&ecirc;n &#273;&#7875; thu &#273;&#432;&#7907;c nh&#7919;ng l&#7901;i ch&#7913;ng th&#7921;c, nh&#7853;n x&eacute;t v&#7873; c&ocirc;ng ty, &#273;&#7891;ng th&#7901;i truy&#7873;n t&#7843;i nh&#7919;ng gi&aacute; tr&#7883; m&agrave; c&ocirc;ng ty mang l&#7841;i. Ngo&agrave;i ra, h&atilde;y quay nh&#7919;ng c&#7843;nh B-roll v&#7873; kh&ocirc;ng gian l&agrave;m vi&#7879;c, m&ocirc;i tr&#432;&#7901;ng sinh ho&#7841;t t&#7841;i c&ocirc;ng ty &#273;&#7875; b&#7893; sung v&agrave;o video gi&#7899;i thi&#7879;u c&#7911;a b&#7841;n.<\/p><p>N&#7871;u t&#7921; quay video, b&#7841;n c&oacute; th&#7875; s&#7917; d&#7909;ng &#273;i&#7879;n tho&#7841;i th&ocirc;ng minh ho&#7863;c m&aacute;y &#7843;nh k&#7929; thu&#7853;t s&#7889; &#273;&#7875; quay. Ngo&agrave;i ra, b&#7841;n c&#361;ng c&#7847;n ph&#7843;i &#273;&#7843;m b&#7843;o m&#7897;t s&#7889; y&#7871;u t&#7889; kh&aacute;c tr&#432;&#7899;c khi quay phim nh&#432; &#273;&#7883;a &#273;i&#7875;m, &#273;&#7897;i ng&#361; quay video, thi&#7871;t b&#7883;,&hellip; &#273;&#7875; &#273;&#7843;m b&#7843;o m&#7885;i vi&#7879;c s&#7869; di&#7877;n ra su&ocirc;n s&#7867; v&agrave; hi&#7879;u qu&#7843; trong ng&agrave;y quay phim. Ho&#7863;c b&#7841;n c&oacute; th&#7875; thu&ecirc; m&#7897;t <a href=\"https:\/\/enosta.com\/services\/branding-strategy-design\/\" data-type=\"URL\">&#273;&#417;n v&#7883; chuy&ecirc;n s&#7843;n xu&#7845;t video<\/a> &#273;&#7875; th&#7921;c hi&#7879;n, vi&#7879;c c&#7911;a b&#7841;n l&agrave; cung c&#7845;p m&#7897;t k&#7883;ch b&#7843;n video, production house s&#7869; lo to&agrave;n b&#7897; c&aacute;c c&ocirc;ng &#273;o&#7841;n c&ograve;n l&#7841;i cho b&#7841;n.<\/p><ul class=\"wp-block-list\">\n<li><strong><span style=\"text-decoration: underline;\">Thu &acirc;m l&#7891;ng ti&#7871;ng:<\/span><\/strong><\/li>\n<\/ul><p>M&#7897;t video gi&#7899;i thi&#7879;u hay lu&ocirc;n c&#7847;n ph&#7843;i c&oacute; thu &acirc;m, l&#7891;ng ti&#7871;ng &#273;&#7875; gi&#7843;i th&iacute;ch v&agrave; d&#7851;n d&#7855;t c&acirc;u chuy&#7879;n. B&#7841;n c&oacute; th&#7875; thu&ecirc; m&#7897;t ng&#432;&#7901;i l&#7891;ng ti&#7871;ng chuy&ecirc;n nghi&#7879;p, ho&#7863;c nh&#7901; m&#7897;t b&#7841;n nh&acirc;n vi&ecirc;n v&#7899;i ch&#7845;t gi&#7885;ng ph&ugrave; h&#7907;p &#273;&#7875; thu &acirc;m k&#7883;ch b&#7843;n.<\/p><h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"13-buoc-3-giai-doan-hau-ky\"><\/span>1.3 B&#432;&#7899;c 3: Giai &#273;o&#7841;n h&#7853;u k&#7923;<span class=\"ez-toc-section-end\"><\/span><\/h3><ul class=\"wp-block-list\">\n<li><span style=\"text-decoration: underline;\"><strong>Ch&#7881;nh s&#7917;a video:<\/strong><\/span><\/li>\n<\/ul><p>S&#7917; d&#7909;ng c&aacute;c ph&#7847;n m&#7873;m ch&#7881;nh s&#7917;a chuy&ecirc;n d&#7909;ng &#273;&#7875; h&#7853;u k&#7923; cho video c&#7911;a b&#7841;n. S&#7855;p x&#7871;p c&aacute;c c&#7843;nh quay, thi&#7871;t k&#7871; theo th&#7913; t&#7921; c&#7911;a k&#7883;ch b&#7843;n, c&#7855;t ho&#7863;c k&eacute;o d&agrave;i c&aacute;c clip sao cho ph&ugrave; h&#7907;p, b&#7893; sung &acirc;m nh&#7841;c, thi&#7871;t k&#7871; v&agrave; c&aacute;c hi&#7879;u &#7913;ng &acirc;m thanh, h&igrave;nh &#7843;nh kh&aacute;c &#273;&#7875; cho video tr&#7903; n&ecirc;n sinh &#273;&#7897;ng. Sau khi ho&agrave;n th&agrave;nh b&#7843;n video nh&aacute;p, h&atilde;y nh&#7901; c&aacute;c &#273;&#7891;ng nghi&#7879;p nh&#7853;n x&eacute;t v&agrave; gi&uacute;p b&#7841;n &#273;&#432;a ra c&aacute;c hi&#7879;u ch&#7881;nh c&#7847;n thi&#7871;t.<\/p><p>H&atilde;y t&#7853;p trung v&agrave;o nh&#7883;p &#273;&#7897; c&#7911;a video v&agrave; &#273;&#7843;m b&#7843;o r&#7857;ng h&igrave;nh &#7843;nh v&agrave; &acirc;m thanh &#273;&#432;&#7907;c th&#7875; hi&#7879;n &#273;&#7891;ng nh&#7845;t. Gi&#7919; cho video n&#7857;m trong kho&#7843;ng 60s-90s &#273;&#7875; &#273;&#7843;m b&#7843;o video v&#7851;n gi&#7919; &#273;&#432;&#7907;c s&#7921; ch&uacute; &yacute; c&#7911;a kh&aacute;ch h&agrave;ng cho t&#7899;i ph&uacute;t cu&#7889;i.<\/p><ul class=\"wp-block-list\">\n<li><strong><span style=\"text-decoration: underline;\">Qu&#7843;ng b&aacute; video:<\/span><\/strong><\/li>\n<\/ul><p>Sau khi video &#273;&#432;&#7907;c ch&#7889;t, h&atilde;y chia s&#7867; video l&ecirc;n website, c&aacute;c k&ecirc;nh m&#7841;ng x&atilde; h&#7897;i v&agrave; c&aacute;c n&#7873;n t&#7843;ng li&ecirc;n quan kh&aacute;c &#273;&#7875; c&oacute; th&#7875; ti&#7871;p c&#7853;n kh&aacute;ch h&agrave;ng m&#7909;c ti&ecirc;u m&#7897;t c&aacute;ch t&#7889;i &#432;u. H&atilde;y c&acirc;n nh&#7855;c s&#7917; d&#7909;ng th&ecirc;m qu&#7843;ng c&aacute;o tr&#7843; ph&iacute; &#273;&#7875; video ti&#7871;p c&#7853;n &#273;&#432;&#7907;c t&#7879;p kh&aacute;ch h&agrave;ng l&#7899;n h&#417;n.<\/p><h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"ii-mot-so-chien-thuat-de-nang-cap-video-gioi-thieu-doanh-nghiep\"><\/span><strong>II. M&#7897;t s&#7889; chi&#7871;n thu&#7853;t &#273;&#7875; n&acirc;ng c&#7845;p video gi&#7899;i thi&#7879;u doanh nghi&#7879;p<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2><figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/enosta.com\/wp-content\/uploads\/2023\/07\/Company-Introduction-video-05-1024x683.jpg\" alt=\"video gi&#7899;i thi&#7879;u doanh nghi&#7879;p\" class=\"wp-image-11539\"><\/figure><h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"21-chia-se-cau-chuyen-cua-doanh-nghiep\"><\/span>2.1 Chia s&#7867; c&acirc;u chuy&#7879;n c&#7911;a doanh nghi&#7879;p<span class=\"ez-toc-section-end\"><\/span><\/h3><p>M&#7885;i ng&#432;&#7901;i th&iacute;ch nghe nh&#7919;ng c&acirc;u chuy&#7879;n c&#7843;m h&#7913;ng &#273;&#7857;ng sau c&ocirc;ng vi&#7879;c kinh doanh c&#7911;a doanh nghi&#7879;p. H&atilde;y chia s&#7867; c&aacute;ch m&agrave; &yacute; t&#432;&#7903;ng &#273;&#432;&#7907;c chuy&#7875;n th&#7875; th&agrave;nh th&#7921;c t&#7871;, nh&#7919;ng kh&oacute; kh&#259;n m&agrave; doanh nghi&#7879;p &#273;&atilde; g&#7863;p ph&#7843;i trong giai &#273;o&#7841;n &#273;&#7847;u kh&#7903;i nghi&#7879;p, c&aacute;ch v&#432;&#7907;t qua n&oacute; v&agrave; nh&#7919;ng c&#7897;t m&#7889;c &#273;&aacute;ng t&#7921; h&agrave;o m&agrave; doanh nghi&#7879;p &#273;&atilde; &#273;&#7841;t &#273;&#432;&#7907;c. C&acirc;u chuy&#7879;n kh&#7903;i nghi&#7879;p s&#7869; gi&uacute;p nh&acirc;n h&oacute;a th&#432;&#417;ng hi&#7879;u c&#7911;a doanh nghi&#7879;p, t&#7841;o ra k&#7871;t n&#7889;i v&#7873; c&#7843;m x&uacute;c v&#7899;i ng&#432;&#7901;i xem.<\/p><h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"22-nhan-manh-vao-gia-tri-cua-san-pham-va-dich-vu\"><\/span>2.2 Nh&#7845;n m&#7841;nh v&agrave;o gi&aacute; tr&#7883; c&#7911;a S&#7843;n ph&#7849;m v&agrave; D&#7883;ch v&#7909;<span class=\"ez-toc-section-end\"><\/span><\/h3><p>Video gi&#7899;i thi&#7879;u doanh nghi&#7879;p s&#7869; l&agrave; m&#7897;t c&#417; h&#7897;i tuy&#7879;t v&#7901;i &#273;&#7875; c&ocirc;ng ty tr&igrave;nh b&agrave;y nh&#7919;ng l&#7907;i &iacute;ch, gi&aacute; tr&#7883; m&agrave; c&aacute;c s&#7843;n ph&#7849;m, d&#7883;ch v&#7909; c&#7911;a doanh nghi&#7879;p mang l&#7841;i cho kh&aacute;ch h&agrave;ng.<\/p><p>H&atilde;y chia s&#7867; nh&#7919;ng c&acirc;u chuy&#7879;n th&agrave;nh c&ocirc;ng, truy&#7873;n c&#7843;m h&#7913;ng c&#7911;a kh&aacute;ch h&agrave;ng sau khi s&#7917; d&#7909;ng s&#7843;n ph&#7849;m, d&#7883;ch v&#7909; c&#7911;a doanh nghi&#7879;p. H&atilde;y b&agrave;n lu&#7853;n v&#7873; c&aacute;ch b&#7841;n lu&ocirc;n &#273;&#7893;i m&#7899;i &#273;&#7875; &#273;&aacute;p &#7913;ng nh&#7919;ng nhu c&#7847;u li&ecirc;n t&#7909;c thay &#273;&#7893;i c&#7911;a kh&aacute;ch h&agrave;ng. Nh&#7919;ng n&#7897;i dung n&agrave;y s&#7869; cho ph&eacute;p ng&#432;&#7901;i xem hi&#7875;u h&#417;n v&#7873; gi&aacute; tr&#7883; mang l&#7841;i c&#7911;a c&ocirc;ng ty v&agrave; b&#7855;t &#273;&#7847;u h&#7913;ng th&uacute; v&#7899;i nh&#7919;ng g&igrave; b&#7841;n cung c&#7845;p<\/p><h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"23-chia-se-van-hoa-cua-doanh-nghiep\"><\/span>2.3 Chia s&#7867; v&#259;n h&oacute;a c&#7911;a doanh nghi&#7879;p<span class=\"ez-toc-section-end\"><\/span><\/h3><p>V&#259;n h&oacute;a doanh nghi&#7879;p s&#7869; l&agrave; y&#7871;u t&#7889; c&#7921;c k&#7923; quan tr&#7885;ng &#273;&#7875; thu h&uacute;t nh&acirc;n t&agrave;i v&agrave; x&acirc;y d&#7921;ng l&ograve;ng trung th&agrave;nh v&#7899;i c&ocirc;ng ty. H&atilde;y s&#7917; d&#7909;ng nh&#7919;ng c&#7843;nh quay th&#7921;c t&#7871; t&#7841;i v&#259;n ph&ograve;ng, nh&acirc;n vi&ecirc;n l&agrave;m vi&#7879;c v&agrave; h&#432;&#7903;ng &#7913;ng c&aacute;c ho&#7841;t &#273;&#7897;ng t&#7853;p th&#7875; vui v&#7867; c&#7911;a c&ocirc;ng ty nh&#432; team building, c&#7855;m tr&#7841;i,&hellip; B&#7841;n c&oacute; th&#7875; ph&#7887;ng v&#7845;n nh&#7919;ng th&agrave;nh vi&ecirc;n ch&#7911; ch&#7889;t c&#7911;a c&ocirc;ng ty v&#7873; &#273;i&#7873;u m&agrave; h&#7885; th&iacute;ch nh&#7845;t &#7903; doanh nghi&#7879;p m&igrave;nh l&agrave; g&igrave;. <\/p><p>Chia s&#7867; t&#7847;m nh&igrave;n, s&#7913; m&#7879;nh v&agrave; c&aacute;c gi&aacute; tr&#7883; v&#259;n h&oacute;a c&#7911;a c&ocirc;ng ty &#273;&#7875; cung c&#7845;p c&aacute;i nh&igrave;n s&acirc;u s&#7855;c v&#7873; tri&#7871;t l&yacute; v&agrave; nh&#7919;ng ho&#7841;t &#273;&#7897;ng &#432;u ti&ecirc;n trong kinh doanh c&#7911;a b&#7841;n. Cung c&#7845;p cho ng&#432;&#7901;i xem c&aacute;i nh&igrave;n t&#7893;ng quan v&#7873; v&#259;n h&oacute;a n&#259;ng  &#273;&#7897;ng c&#7911;a c&ocirc;ng ty, gi&uacute;p t&#259;ng c&#432;&#7901;ng k&#7871;t n&#7889;i c&#7911;a h&#7885; v&#7899;i th&#432;&#417;ng hi&#7879;u c&#7911;a b&#7841;n.<\/p><h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"24-hay-ke-cau-chuyen-chan-thuc\"><\/span>2.4 H&atilde;y k&#7875; c&acirc;u chuy&#7879;n ch&acirc;n th&#7921;c<span class=\"ez-toc-section-end\"><\/span><\/h3><p>Nh&#7919;ng video gi&#7899;i thi&#7879;u doanh nghi&#7879;p h&#7845;p d&#7851;n nh&#7845;t l&agrave; nh&#7919;ng video k&#7875; c&acirc;u chuy&#7879;n ch&acirc;n th&#7921;c nh&#7845;t. N&#7897;i dung t&#7853;p trung v&agrave;o vi&#7879;c gi&#7899;i thi&#7879;u v&agrave; k&#7871; n&#7889;i v&#7899;i ng&#432;&#7901;i xem h&#417;n l&agrave; ch&#259;m ch&#259;m qu&#7843;ng b&aacute; cho s&#7843;n ph&#7849;m, d&#7883;ch v&#7909; c&#7911;a c&ocirc;ng ty. Chia s&#7867; nh&#7919;ng c&acirc;u chuy&#7879;n th&#7921;c t&#7871; v&#7899;i nh&#7919;ng con ng&#432;&#7901;i th&#7921;c t&#7871; &#273;ang l&agrave;m vi&#7879;c t&#7841;i doanh nghi&#7879;p v&#7899;i m&#7897;t t&ocirc;ng gi&#7885;ng tr&ograve; chuy&#7879;n, &#7845;m &aacute;p v&agrave; s&#7921; ch&acirc;n th&agrave;nh, &#273;&#7875; c&oacute; th&#7875; k&#7871;t n&#7889;i &#273;&#432;&#7907;c v&#7899;i c&#7843;m x&uacute;c c&#7911;a ng&#432;&#7901;i xem, t&#7915; &#273;&oacute; tr&#7903; th&agrave;nh nh&#7919;ng &#273;&#7841;i di&#7879;n &#7911;ng h&#7897; cho th&#432;&#417;ng hi&#7879;u c&#7911;a doanh nghi&#7879;p.<\/p><h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"25-giu-cho-video-ngan-va-don-gian\"><\/span>2.5 Gi&#7919; cho video ng&#7855;n v&agrave; &#273;&#417;n gi&#7843;n<span class=\"ez-toc-section-end\"><\/span><\/h3><p>Trong th&#7901;i &#273;&#7841;i m&agrave; s&#7921; ch&uacute; &yacute; c&#7911;a con ng&#432;&#7901;i ng&agrave;y c&agrave;ng ng&#7855;n ng&#7911;i, &iacute;t h&#417;n s&#7869; t&#7889;t h&#417;n. H&atilde;y &#273;&#7843;m b&#7843;o r&#7857;ng video c&#7911;a b&#7841;n s&#7869; n&#7857;m trong kho&#7843;ng th&#7901;i l&#432;&#7907;ng 60s-90s. T&#7853;p trung truy&#7873;n t&#7843;i th&ocirc;ng &#273;i&#7879;p ch&iacute;nh v&agrave; l&#7921;a ch&#7885;n nh&#7919;ng n&#7897;i dung h&#7845;p d&#7851;n nh&#7845;t &#273;&#7875; th&#7875; hi&#7879;n. B&#7841;n n&ecirc;n tr&aacute;nh nh&#7891;i nh&eacute;t qu&aacute; nhi&#7873;u &yacute; t&#432;&#7903;ng v&agrave; th&ocirc;ng &#273;i&#7879;p trong m&#7897;t video, h&atilde;y chu&#7849;n b&#7883; m&#7897;t k&#7883;ch b&#7843;n &#273;&#417;n gi&#7843;n &#273;&#7911; &#273;&#7875; ng&#432;&#7901;i xem theo d&otilde;i xuy&ecirc;n su&#7889;t n&#7897;i dung, tr&aacute;nh c&aacute;c hi&#7879;u &#7913;ng r&#432;&#7901;m r&agrave; kh&ocirc;ng c&#7847;n thi&#7871;t. B&ecirc;n c&#7841;nh &#273;&oacute;, thi&#7871;t k&#7871; t&#7889;i gi&#7843;n c&#361;ng s&#7869; gi&uacute;p cho nh&#7919;ng th&ocirc;ng &#273;i&#7879;p quan tr&#7885;ng &#273;&#432;&#7907;c truy&#7873;n t&#7843;i m&#7897;t c&aacute;ch r&otilde; r&agrave;ng. Ng&#7855;n g&#7885;n, &#273;i th&#7859;ng v&agrave;o v&#7845;n &#273;&#7873; v&agrave; t&#7841;o &#273;&#432;&#7907;c s&#7921; &#7845;n t&#432;&#7907;ng ch&iacute;nh l&agrave; ch&igrave;a kh&oacute;a th&agrave;nh c&ocirc;ng. <\/p><h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"26-ket-thuc-video-bang-loi-keu-goi-hanh-dong\"><\/span>2.6 K&#7871;t th&uacute;c video b&#7857;ng l&#7901;i k&ecirc;u g&#7885;i h&agrave;nh &#273;&#7897;ng<span class=\"ez-toc-section-end\"><\/span><\/h3><p>C&ocirc;ng &#273;o&#7841;n cu&#7889;i c&ugrave;ng, ch&iacute;nh l&agrave; k&#7871;t th&uacute;c video gi&#7899;i thi&#7879;u doanh nghi&#7879;p v&#7899;i m&#7897;t l&#7901;i k&ecirc;u g&#7885;i h&agrave;nh &#273;&#7897;ng r&otilde; r&agrave;ng v&agrave; l&ocirc;i cu&#7889;n. B&#7841;n c&oacute; th&#7875; m&#7901;i ng&#432;&#7901;i xem gh&eacute; th&#259;m website c&#7911;a doanh nghi&#7879;p, theo d&otilde;i tr&ecirc;n m&#7841;ng x&atilde; h&#7897;i, ho&#7863;c li&ecirc;n h&#7879; &#273;&#7875; bi&#7871;t th&ocirc;ng tin chi ti&#7871;t,&hellip;H&atilde;y &#273;&#7843;m b&#7843;o r&#7857;ng b&#7841;n c&oacute; th&#7875; cho h&#7885; m&#7897;t l&yacute; do &#273;&#7875; th&#7921;c hi&#7879;n h&agrave;nh &#273;&#7897;ng, v&agrave; cho th&#7845;y h&#7885; s&#7869; nh&#7853;n &#273;&#432;&#7907;c &#273;i&#7873;u g&igrave; khi th&#7921;c hi&#7879;n h&agrave;nh &#273;&#7897;ng.<\/p><p>T&#7893;ng k&#7871;t l&#7841;i, m&#7897;t video gi&#7899;i thi&#7879;u doanh nghi&#7879;p l&agrave; m&#7897;t ph&#432;&#417;ng ti&#7879;n truy&#7873;n th&ocirc;ng d&ugrave;ng &#273;&#7875; tr&igrave;nh b&agrave;y v&#7873; th&#432;&#417;ng hi&#7879;u v&agrave; s&#7843;n ph&#7849;m, d&#7883;ch v&#7909; c&#7911;a doanh nghi&#7879;p t&#7899;i c&aacute;c kh&aacute;ch h&agrave;ng ti&#7873;m n&#259;ng. Th&#7921;c hi&#7879;n theo 3 b&#432;&#7899;c tr&ecirc;n v&agrave; ghi nh&#7899; nh&#7919;ng th&agrave;nh ph&#7847;n quan tr&#7885;ng c&#7847;n c&oacute; cho video, b&#7841;n c&oacute; th&#7875; t&#7841;o n&ecirc;n m&#7897;t video gi&#7899;i thi&#7879;u c&ocirc;ng ty chuy&ecirc;n nghi&#7879;p v&agrave; h&#7845;p d&#7851;n gi&uacute;p cho th&#432;&#417;ng hi&#7879;u c&#7911;a b&#7841;n n&#7893;i b&#7853;t trong m&#7855;t ng&#432;&#7901;i ti&ecirc;u d&ugrave;ng.<\/p><p>H&atilde;y b&#7855;t &#273;&#7847;u th&#7921;c hi&#7879;n ngay h&ocirc;m nay v&agrave; &#273;&#7875; cho c&acirc;u chuy&#7879;n c&#7911;a doanh nghi&#7879;p b&#7841;n &#273;&#432;&#7907;c k&#7875; v&#7899;i ng&ocirc;n ng&#7919; h&#7845;p d&#7851;n c&#7911;a h&igrave;nh &#7843;nh v&agrave; &acirc;m thanh!<\/p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Video gi&#7899;i thi&#7879;u doanh nghi&#7879;p l&agrave; m&#7897;t trong nh&#7919;ng c&ocirc;ng c&#7909; tuy&#7879;t v&#7901;i &#273;&#7875; gi&#7899;i thi&#7879;u doanh nghi&#7879;p c&#7911;a b&#7841;n v&#7899;i m&#7885;i ng&#432;&#7901;i. Kh&ocirc;ng gi&#7889;ng nh&#432; m&#7897;t trang &ldquo;About Us&rdquo; t&#297;nh tr&ecirc;n website, video cho ph&eacute;p doanh nghi&#7879;p c&#7911;a b&#7841;n k&#7871;t n&#7889;i v&#7899;i ng&#432;&#7901;i xem m&#7897;t c&aacute;ch th&uacute; v&#7883; v&agrave; h&agrave;o h&#7913;ng h&#417;n. B&#7857;ng c&aacute;ch&#8230;<\/p>\n","protected":false},"author":13,"featured_media":10638,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[44,19,45],"tags":[],"class_list":["post-11524","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-branding","category-marketing","category-xay-dung-thuong-hieu"],"acf":[],"_links":{"self":[{"href":"https:\/\/enosta.com\/vi\/wp-json\/wp\/v2\/posts\/11524","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/enosta.com\/vi\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/enosta.com\/vi\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/enosta.com\/vi\/wp-json\/wp\/v2\/users\/13"}],"replies":[{"embeddable":true,"href":"https:\/\/enosta.com\/vi\/wp-json\/wp\/v2\/comments?post=11524"}],"version-history":[{"count":2,"href":"https:\/\/enosta.com\/vi\/wp-json\/wp\/v2\/posts\/11524\/revisions"}],"predecessor-version":[{"id":27652,"href":"https:\/\/enosta.com\/vi\/wp-json\/wp\/v2\/posts\/11524\/revisions\/27652"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/enosta.com\/vi\/wp-json\/wp\/v2\/media\/10638"}],"wp:attachment":[{"href":"https:\/\/enosta.com\/vi\/wp-json\/wp\/v2\/media?parent=11524"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/enosta.com\/vi\/wp-json\/wp\/v2\/categories?post=11524"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/enosta.com\/vi\/wp-json\/wp\/v2\/tags?post=11524"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}