Hello Clever: Strengthening Brand Visuals for a Fast-Growing Fintech Startup

Key Results:

Consistent, on-brand visuals adapted across channels

Motion video for a clearer, more engaging fintech experience

Summary

Country

Australia

industry

Finance

Hello Clever is an Australian fintech startup building a smarter financial ecosystem for Millennials and Gen Z. The platform enables real-time payments, instant cashback rewards, and AI-driven insights, helping young consumers better manage their spending

They partnered with Enosta to strengthen its brand presence through a strong visual identity and design system.

Services

Area of Expertise

Branding design

Graphic Design

Promotional design

Sales & marketing materials

Websites design & development

The Situation

Hello Clever needed consistent, engaging visuals that stood out

Hello Clever already had a strong brand design system, but they struggled to apply it consistently.

Visuals across social media, blogs, ads, and campaigns became fragmented and off-style.

As a fintech product with complex features, they needed clearer and more engaging ways to explain concepts, especially to young users.

The in-house team lacked the capacity to handle fast, high-volume creative needs, requiring a dedicated external team that could deliver to international standards.

The Solution

Enosta established a dedicated graphic design & motion team working in sync with Hello Clever for speed & high-quality output.

We ensured brand consistency while enhancing creativity based on their existing design system. Gradients, shapes, and layout variations were applied to fit different audience groups as the product scaled, without losing the brand identity. We also introduced motion graphics, making the fintech product clearer and more engaging than static visuals alone.

Explore our work for Hello Clever:

Static Graphics

Consistent, on-brand visual assets designed to scale across channels and campaigns

Social media visuals

Blog graphics

Assets for product launches, retail partnerships, and feature promotions

Motion Design & Video Production

Motion-led storytelling that makes complex fintech products easier to understand and more engaging.

Product explainers

Campaign videos

Storytelling videos

Website Redesign

A modern, fintech-aligned website designed for clarity and usability

Brand-consistent design

Improved user experience

The Result

A stronger brand presence with standout visuals

Hello Clever’s brand became more recognizable and impactful across all channels. Visual communication became clearer and more aligned with the product’s value, helping users understand the platform better.

A stronger and more consistent brand identity across all channels

Clearer communication of Hello Clever’s brand and products

Support for product launch campaigns and retail partnerships

A dedicated creative team working as one with Hello Clever’s internal team, providing flexible, long-term support as the product and business scale.

Hello Clever has been growing the business and we have selected Enosta as our partner to bring the product forward in the future. We're looking forward to having many more conversations, and many more strategic partnerships in not just Australia but global markets with Enosta as well. We looked into a lot of quality work that Enosta has produced. We are really confident in our business that Enosta will be able to help us with a lot of things, such as marketing designs, web development and product development later on as well.