Understanding the appropriate types of website for businesses is essential to establish a firm online presence. But with so many options available, choosing the right one can be overwhelming. To ease your decision-making process, we’ve simplified it into 4 types below. You can then determine which one is best suited to your company’s requirements.
I. 4 types of Website to thrive your business success
1. Corporate website
Corporate websites are beneficial for large businesses to establish their professional brand image, provide up-to-date information and communicate with stakeholders. They also help generate leads and drive sales for businesses.
A corporate website serves as a company’s official online representation. It provides comprehensive information to the public about the organization, its products/services, people, contact details,….
A well-designed corporate website can effectively showcase a company’s brand identity and mission, vision, and purpose, and help it establish a strong digital “home”.
For example: Unilever, Coca-Cola Company, Suntory PepsiCo, Apple,…
However, corporate websites also have their own drawbacks. They may not engage customers effectively since corporate websites typically focus on the company as a whole, rather than specific products or services demand.
Another issue is that corporate websites can overwhelm visitors with an excess of information, leading to a poor user experience.
Therefore, businesses need to be strategic in building a website that is visually appealing, informative, user-friendly, and aligns with their overall business goals.
2. Brand site
As previously mentioned, corporate websites typically have a broad focus on the organisation, rather than highlighting specific brands or products/services. Therefore, if your business has multiple brands, relying solely on the corporate website may not fully maximise its potential.
This is where brand websites come in. They are dedicated websites focused on promoting a particular brand or product/service, providing a more targeted approach to marketing.
A brand site can effectively communicate the value proposition of the product or service, highlight its unique features and benefits, and provide an engaging user experience that encourages customers to take action. Its primary goal of a is to increase brand awareness, promote brand loyalty among customers, and ultimately, drive sales.
For example: Dove (a brand of Unilever), Coca-Cola (a brand of Coca-Cola Company), 7UP (a brand of Suntory PepsiCo), iPhone, (a brand of Apple),…
However, once building a separate brand site, you should carefully weigh the potential additional costs, such as web design, hosting, and maintenance. Furthermore, if a brand site is not clearly linked to the corporate website, it may cause confusion among customers and hinder overall brand recognition.
3. Microsites/ Campaign Sites
They are often used for limited-time marketing campaigns or product launches. Microsites/ Campaign Sites focus on a specific goal or message, so they can be more effective at engaging visitors and driving conversions than a general company website.
The biggest benefit of Microsites/ Campaign Site is that they allow companies to create a unique look and feel for their campaign. They can be designed to match the theme of the campaign. Or they can incorporate interactive elements such as quizzes, games, and videos to engage visitors and encourage them to take action.
For Example: Dove Real Beauty Sketches, Coca-Cola Freestyle, Spotify Wrapped,…
However, they can sometimes feel disconnected from the company’s overall brand and messaging. This may create confusion among visitors and make it more challenging to build a cohesive marketing strategy.
4. Platform sites
Platform Sites allow users to interact with one another or with the platforms themselves. They often serve a specific purpose or function, such as shopping or registration,… and provide specialised content and features to support these activities. For example: Unilever Shop, Starbuck Rewards,…
However, platform sites can be vulnerable to security breaches and data theft. This is especially true for sites that store sensitive user information, such as credit card numbers or personal data. Additionally, they can become targets for malicious actors seeking to exploit vulnerabilities in the platform’s code or infrastructure.
II. How can Enosta help you?
Above are 4 types of website that we would like to recommend for businesses. At Enosta, we understand that every business is unique. That’s why we offer Website Design and Development services tailored to your specific needs, ensuring a functional, secure, and visually appealing website.
Whether you need a corporate website, a brand site, a microsite/campaign site, or a platform site, we can help you achieve your goals. Get in touch with us for a free consultation!
