Google always releases updates to adjust its search engine algorithm. That has caused the Organic Ranking of many websites to drop significantly. So how to SEO web on top Google? How to increase website traffic? Find out with Enosta through the article below!
I. Strategies to increase organic ranking for Website on Google
Making a list of keywords
Your website cannot be ranked highly on Google for all keywords. So your goal is to make sure your website can have high organic rankings for your most desired keywords. This requires you to invest a lot of time and effort.
Start by predicting the keywords, what people will think of when searching for your products and services. Make a list of these keywords and check the Search Volume, Competition,… for each one. You can use some tools such as Google Keyword Planner, Keywordtool, SEMrush, Ahref, etc. Considering keywords with high Search Volume and low to medium Competition are good keywords. These keywords have high traffic and are easier to rank
Creating keyword groups
To make your keyword list cleaner, you should categorize it by search intents like:
- Informational: This is a group of keywords that indicate a user wants to receive information, guidance, or study about a topic. (Example: How to update iOS 16)
- Transactional: This is a group of keywords that indicate users are looking to buy products to solve their needs. (Example: buy iPhone 14)
- Navigational: This is a group of keywords that indicate a user is looking for a specific site or a specific vendor. (Example: iPhone Monro)
Determine what purpose each keyword has and create content that matches that purpose.
Don’t Be Worry about Low or Zero-Volume Keywords
If you focus too much on high search volume keywords, it will be more difficult to rank at a high position. These keywords have a high search volume but at the same time, there will be a lot of competition.
You should consider keywords with lower Search Volume or even zero. These are low-competition keywords, so the opportunity for your website to be ranked high is greater.
“Content is King”
Before focusing on Technical SEO, remember that content quality is still the most important factor you need to care about. Providing high-quality content will attract users to visit, and stay on your site longer. Moreover, high-quality content will be shared by many users and Google also appreciates this criterion in their search engine algorithm. Invest in your Content Marketing team to produce viral content. In addition, the unique rate of blog posts and citations from expert sources are also important.
Google appreciates websites with consistent industry. Instead of providing keywords with many different topics, you should focus on a certain field. Create topic clusters to link related blogs.
Example: Enosta is a service provider in Digital Marketing and Branding. Thus, we often provide marketing and branding content on our website. Also link blogs in a topic together to make it easier for Google to understand the relationship between the topic of our website and the content on it.
You should include the main keywords in the page title, heading, and content following SEO rules. However, do not try “keyword stuffing”, that will make your content unnatural. In addition, you can also receive a penalty from Google for keyword spam. Replacing the main keywords with sub-keywords or synonyms is a good idea.
Sub-keywords are also needed because they are able to strengthen your main keyword. These keywords help your content to more depth and rank for more keywords.
Consolidate Pages with Similar Content
If you have two pages with similar topics, goals, and keywords, your site may not be optimized yet. There are two problems with your website:
- Google will not be able to discern which page is best and will end up not showing either one.
- Maybe the number of keywords on each page will be less likely to rank because they are competing with each other.
To solve this problem, you should look at both pages and merge them into one quality site and rank for more keywords. To check this problem, you can use some tools like SEMrush, and Website Auditor.
Update old blogs
One of the main criteria for Google to rank websites is the website’s recent content. Recently updated pages have a high probability of ranking.
Regularly check your old blog posts using the Google Search Console tool. Check which pages are lost, or have low clicks or low impressions. Then prioritize re-updating the posts that lost the most traffic.
You need to update more information to match current trends. You can refer to the blogs of your competitors that are ranking high, and update your blogs.
Remove broken websites
To increase the organic ranking of your website, you need to focus on quality over quantity. If you have several pages that provide no value to your user, they could harm your rankings. Having too many pages will slow down your website speed – this is a key ranking factor for Google. In addition, these pages can harm other sites which are high-ranking (for example, there may be duplicate topics).
Some of the following criteria can be used to identify inappropriate pages:
- The pages with no backlinks
- The page has poor keyword rankings or ranks for keywords that aren’t relevant to your audience
- The pages with reduced or low session counts
- The pages with a high bounce rate
- The page is old and the topic is not suitable for the target audience
Once you’ve identified pages that are not relevant to your website, you should consider redirecting or removing them. If there is another page on the same topic that works better you can redirect to that page. If not, delete it to optimize your site speed.
Title tag optimization
The HTML <title> tag identifies the title of a website and is a brief description of the site. Google’s search engine algorithm considers this as an important criterion to rank websites.
When you write the title tag, try to keep it to no more than 70 characters, because if you exceed it, your title will be cut off. Remember to include your main keywords in the title. If your title is too short, you can consider including your brand name to increase brand awareness.
Heading tag optimization
Having a strong headline structure is a factor in improving your organic ranking. The best method includes an H1 that summarizes your page. Then you should divide the heading with H2s, H3s, H4s,… so the content can have a clear hierarchy and easily crawl.
An attractive Meta Description
The Meta Description tag briefly explains the content of the website. Google shows the Meta Description just below the Title in the search results. The Meta Description is to attract users to click on your website. That is considered a preview, and users use it to determine whether to access your website or not. Therefore, you need to provide clear information about what they will get when they access your website and read the content therein. Consider using CTA words like “Learn more; Receive;…”
Using Anchor Text
Anchor Text is a paragraph that when you click on, it will redirect to a new web page/URL. Using relevant anchor text helps Google identify the content of the linked page. Anchor Text is often used to implement internal links on the website instead of words like “click here” or “Watch Now”,… Using Anchor Text with related keywords instead of the main keywords will help you improve the organic ranking of the website.
Optimize ALT tags for images
The ALT tag is used to help Google understand the content of the images on your website. Make sure all images on your website have ALT tags with the main keywords. That is a signal for Google to appreciate your website.
Google’s Search engine algorithm prefers URLs that are short and easy to understand. Avoid strings of numbers and special characters in your URLs. Websites with short URLs usually rank higher than those with long URLs. In addition, you should add the main keyword in the URL for better SEO effectiveness.
Website optimization for mobile platforms
In 2015, Google announced for the first time that they would use mobile-friendliness as a ranking signal. Since then, Google has increased the importance of SEO-friendly websites to mobile devices. Today, Google’s search engine algorithm has prioritized mobile performance over desktop performance.
Say No to Black Hat Techniques
Black Hat SEO refers to the practice of deceiving Google’s search engine algorithm like buying traffic to rank high in search results. That carries quite a large risk. Even if you get a high ranking and hold your position for a short time, you will be discovered soon. Google has continuously released updates, so it’s only a matter of time before your website gets penalized. Even your website may be completely removed from the index.
II. SEO Solutions for Businesses
The above are basic strategies to help you increase the organic ranking of your website. In order to have a successful SEO plan, you should have an SEO expert to do this. Missing a single step, your competitor’s website may beat you easily on the search engine.
If you really want to invest in SEO, finding a company that can do all of the above is the best option to save time and budget. And Enosta can help you with this!
Enosta Agency is a Digital Branding and Product Launch Agency that is able to boost your website from the earliest steps. We have teams specializing in different fields that can align together and produce the best SEO performance including Web design, Web development, and SEO team.
Get your website ready to launch with us!